Ecohiny برانډنګ by Cansu Dagbagli Ferreira

Ecohiny برانډنګ by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 د سپینو زرو A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

سپین زرګرافیک· 2024

Ecohiny برانډنګ

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

د سپینو زرو A' Design Award جایزه Winner in ګرافیک Category

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Colors

The Design

About Ecohiny برانډنګ

آیا د ټوالیټ کاغذ نښه په زړه پورې او خوندوره کیدای شي؟ EcoHiny 100٪ نامیاتي بانس دی، FSC تصدیق شوی او تر هر چې امکان چاپیریال دوستانه دی. د نښې سمبول شفتالو ده، د رنګونو او لیک بڼې انتخابونه د محصول خوندور، طبیعي او نرم طبیعت منعکس کوي. هدف دا و چې نښه د بازار له نورو څخه د ځانګړي رنګ پیلیټ په کارولو سره توپیر ولري. ژور شین مایل شنه رنګ، د شفتالو سره یوځای، یو خوندور شخصیت ورکوي، همدارنګه د چاپیریال دوستۍ او دوامداری احساس هم انتقالوي. دا ډیزاین انتخابونه سمدلاسه د موخه لرونکي مشتریانو ډلې سره اړیکه نیسي او د نښې او مشتري ترمنځ یو اړیکه رامنځته کوي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Ecohiny برانډنګ د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Ecohiny برانډنګ څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Ecohiny برانډنګ یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimensions & Packaging: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Tags: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Design Challenge: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Research: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiration: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Project Duration: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Operation Flow: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.