CZBank Youth Speech Contest د پیښې لید بریدلید هویت by Zhejiang Gongshang University

CZBank Youth Speech Contest د پیښې لید بریدلید هویت by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

برونزګرافیک· 2024

CZBank Youth Speech Contest د پیښې لید بریدلید هویت

by Zhejiang Gongshang University

Client: CZBank

د برونز A' Design Award جایزه Winner in ګرافیک Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest د پیښې لید بریدلید هویت

د CZBank د ځوانانو د وینا سیالۍ اصلي لید بریدلید هویت دی چې د CZBank لخوا د ځوانانو ګډونوالو لپاره جوړ شوي کلني د وینا پروګرام لپاره رامنځته شوی. د سیالۍ موضوع د کلتور د میراث اخیستل د ریښو په څیر او د یو ښه راتلونکي رامنځته کول دي. ډیزاین د وینا مایکروفون د ونې له ریښو سره په درې اړخیزه کرښه ییزه بڼه کې یوځای کوي. یو له بل سره تړلي بڼې او روڼ موادونه د کلتوري میراث د لیږد بیان کوي. دا لید بریدلید د پیښې پوسترونو، د وینا ځای او بهرنیو تبلیغاتو ته پراخ شوی، نو دا د رسنیو، ژوندۍ خپرونې او په ځای کې کارونې لپاره مناسب دی.

The Recognition

About the د برونز A' Design Award جایزه

CZBank Youth Speech Contest د پیښې لید بریدلید هویت د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له CZBank Youth Speech Contest د پیښې لید بریدلید هویت څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. CZBank Youth Speech Contest د پیښې لید بریدلید هویت اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao