Ideamix Lab د څښاک بسته بندي by Qichao An

Ideamix Lab د څښاک بسته بندي by Qichao An is a highly esteemed winner of the very prestigious 2024 د اوسپنې A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

اوسپنهبسته‌بندي· 2024

Ideamix Lab د څښاک بسته بندي

by Qichao An

Client: Mornice Brand Design

د اوسپنې A' Design Award جایزه Winner in بسته‌بندي Category

11,582

Verified Award Winner

Verify Award Status for #153799

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ideamix Lab د څښاک بسته بندي

ایډیامیکس لابراتوار د میوه شاي د یو لړ مشروباتو لپاره د بسته بندۍ ډیزاین دی. دا لړۍ درې خوندونه لري: د توت ژیړي (سره) چای، انبه او یاسمین شنه چای، او شنه آلوچه شنه چای. هر خوند د یو ځانګړي رنګ له مخې نښه شوی، نو دا درې ډولونه په اسانۍ سره سره جلا کیدلی شي. د هر لوښي مخامخ برخه هندسي میوه ییزې انځورونه ښیي چې خوند ښیي او د برانډ پیژندنه هم لري. مشروبات هیڅ ډول اضافي توکي او شکر نه لري. هر لوښی 65 ملي متره پلنوالی، 65 ملي متره ژوروالی او 115 ملي متره لوړوالی لري.

The Recognition

About the د اوسپنې A' Design Award جایزه

Ideamix Lab د څښاک بسته بندي د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Ideamix Lab د څښاک بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Ideamix Lab د څښاک بسته بندي د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Package design，Drink Design，Oriental design，Chinese Flavordesign
Production Technology: This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
Design Challenge: In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
Research: Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
Inspiration: Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
Project Duration: The project started in September, 2022
Operation Flow: Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
Team Members: Qichao An
Image Credits: Qichao An