Rebud Healing Garden برانډنګ هویت by Jingling Zheng is a highly esteemed winner of the very prestigious 2024 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
برونزګرافیک· 2024
Rebud Healing Garden برانډنګ هویت
Client: Jingling Zheng
د برونز A' Design Award جایزه Winner in ګرافیک Category
Verified Award Winner
Verify Award Status for #153902The Design
About Rebud Healing Garden برانډنګ هویت
د شمولیت په روحیه کې، ریبډ داسې پناه ځایونه رامنځته کړي دي چیرې چې څوک کولای شي د طبیعت سره اړیکه ونیسي. په علمي څیړنو کې ریښه لري، دا د طبیعت د ژورو تجربو له لارې هوساینه ته وده ورکوي. شامل ځایونه هوښیارتیا، شفقت، او استقامت هڅوي. د شفا ورکوونکي باغ دننه، هیله ریښه نیسي، بیا رغونه ګلونه کوي، او تعلق وده کوي. په ریبډ کې، د درملنې تجربو یوه ښکلې مجموعه انتظار کوي، د آرامه یوګا غونډو څخه نیولې تر نږدې موسیقۍ برخو، د کتاب کلب ناستو، او د باندې هنري فعالیتونو پورې.
The Recognition
About the د برونز A' Design Award جایزه
Rebud Healing Garden برانډنګ هویت د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Rebud Healing Garden برانډنګ هویت څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Rebud Healing Garden برانډنګ هویت اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ReBud creates inclusive spaces that provide opportunities to connect with nature and cultivate positive values, such as mindfulness, compassion, and resilience. Through the healing garden, ReBud aims to inspire hope, support recovery, and foster a sense of belonging. ReBud offers a variety of therapeutic activities including yoga sessions, intimate musical performances, book club gatherings, and outdoor painting and sketching sessions.
- Dimensions & Packaging
- The sizes vary based on their different uses.
- Tags
- Branding, Branding Identity, Logo, Botanical Garden, Healing, Sustainability
- Production Technology
- ReBud derives its inspiration from the 're-' prefix and 'bud', symbolizing the potential for individuals to bloom once more – emerging afresh from the realms of stress and pain. ReBud's logo is designed around its three core values. At the center, a heart-shaped flower is gently held by two leaf-like palms. The main colors of soothing green and gentle off-white create a healing vibe for visitors.
- Design Challenge
- A challenging aspect lies in establishing sustainability. Maximizing the impact of the peripheral products related to the botanical garden is a major concern during the design process. I aspire for items like tickets and promotional materials to serve more than just a singular purpose, inciting visitors to desire their preservation and repeated use.
- Research
- The research primarily focuses on the branding identity of other botanical gardens and the utilization of sustainable materials.
- Inspiration
- As the pressures of modern life continue to rise, scientific studies reveal that nature plays a pivotal role in both health and recovery. Amidst the urban landscape, offering a botanical garden provides individuals with a more accessible way to connect with nature, escape from stress, and contribute to post-trauma healing.
- Project Duration
- The project started in New York in February 2023 and was completed in April 2023.
- Operation Flow
- ReBud stands out not only for the diverse range of activities it offers within the botanical garden, but also for its commitment to environmental conservation and green living. The admission ticket serves a dual purpose beyond entry access – it features a daily random healing tip and can be reused as a coaster for beverages, promoting sustainability.
- Team Members
- Jingling Zheng
- Image Credits
- Jingling Zheng
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