Guyuelongshan د چینايي وريجو د شرابو بسته بندي by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 د سپینو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سپین زربستهبندي· 2024
Guyuelongshan د چینايي وريجو د شرابو بسته بندي
by Yuejun Chen
Client: Shenzhen Red Deer Cultural Creative Design Co., LTD
د سپینو زرو A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #153976The Design
About Guyuelongshan د چینايي وريجو د شرابو بسته بندي
ګويوېلونګشان د چين د ژېجيانګ سيمې د وريجو د شرابو لپاره د بسته بندۍ ډيزاين دی. دا شراب په دوديزه طريقه جوړېږي او د الکولو ټيټه اندازه لري، چې دا څښاک د ځوانو پېرودونکو د ورځني استعمال لپاره مناسب کوي. بسته بندي د چينايي منظرې انځورګرۍ ښکلاييز اصول تعقيبوي، او د لوښي بڼه غرونه، اوبه او لمر لوېده انځوروي. د ډيزاين موخه دا ده چې د وريجو د شرابو د زړو بسته بنديو ساده بڼه نوې کړي او ختيځ کلتور په عصري بڼه وړاندې کړي. د بستې پلنوالی ۳۴۰ ملي متره، ژوروالی ۱۳۰ ملي متره او لوړوالی ۱۵۰ ملي متره دی.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Guyuelongshan د چینايي وريجو د شرابو بسته بندي د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Guyuelongshan د چینايي وريجو د شرابو بسته بندي څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Guyuelongshan د چینايي وريجو د شرابو بسته بندي یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
- Dimensions & Packaging
- Width :340 mm x Depth :130 mm x height :150 mm
- Tags
- Chinese liquor, Oriental aesthetics, packaging design, illustration
- Production Technology
- Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
- Design Challenge
- The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
- Research
- Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
- Inspiration
- Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
- Project Duration
- The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
- Operation Flow
- First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.
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