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Blooming Flowers Seeking د آرایشي توکو ډالۍ بکس by Hangzhou Maogeping Technology Co., Ltd

Blooming Flowers Seeking د آرایشي توکو ډالۍ بکس by Hangzhou Maogeping Technology Co., Ltd is a highly esteemed winner of the very prestigious 2024 د سپینو زرو A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.


سپین زربسته‌بندي· 2024

Blooming Flowers Seeking د آرایشي توکو ډالۍ بکس

by Hangzhou Maogeping Technology Co., Ltd

Client: Hangzhou Maogeping Technology Co., Ltd

د سپینو زرو A' Design Award جایزه Winner in بسته‌بندي Category

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Colors

The Design

About Blooming Flowers Seeking د آرایشي توکو ډالۍ بکس

د بلومینګ فلاورز سیکینګ یو د آرایشي توکو ډالۍ بکس دی چې د دودیز چینايي کلتور او د ماڼۍ موزیم (پیلس میوزیم) له ټولګو څخه الهام اخیستل شوی. قابونه د چیني سپین شیټ موادو څخه جوړ شوي او په هغو باندې د ښامار شپږ ضلعي نښان له سرو زرو ژۍ لرونکو څنډو سره ځای شوی دی. د ماڼۍ د پیشوګانو، پتنګانو او د شفتالو د ګلانو نقشونه دا سیټ ښایسته کوي. د لب سرین او مسکارا نلونه درې اړخیزه برجسته نقشونه لري چې د ښویېدو او د ګوتو د نښو مخه نیسي. د دراز په بڼه داخلي برخه یو طومار ښکاره کوي چې د ورېځو او د سمندر د څپو نقشونه لري. یو ځای شوی هنداره او د چرمو لاستی د بکس وړل اسانوي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Blooming Flowers Seeking د آرایشي توکو ډالۍ بکس د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Blooming Flowers Seeking د آرایشي توکو ډالۍ بکس څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Blooming Flowers Seeking د آرایشي توکو ډالۍ بکس یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Rooted in traditional Chinese culture, MAOGEPING BEAUTY offers a cosmetic line that distills the natural essence of the treasures at the Palace Museum into its packaging. Crafted for female users, this series merges Eastern aesthetics with exquisite, modern craftsmanship. Inside, the boxes for products form a vivid scene, where butterflies flutter amid blossoms and regal palace cats frolic. Here, aesthetics, interactivity, and portability converge into a refreshing user experience.
Dimensions & Packaging
product dimensions, 215 mm x 220 mm x 295 mm
Tags
Cosmetic packaging, Traditional Chinese culture, Essence in the Palace Museum, Eastern aesthetics, Portable design
Production Technology
These cosmetic cases are made from porcelain white sheet material, exuding a simple yet elegant charm. At their center is a hexagonal Loong dragon emblem, adorned with gold trimmed edges to evoke a noble sense reminiscent of gold inlaid jade. The lipstick and mascara tubes feature 3D embossed crocodile patterns inspired by the Catalog of Marine Creatures Collected in the Qing Palace, creating a relief effect.
Design Challenge
Addressing the challenge of fusing classic imagery with modern design, this packaging integrates lively motifs such as regal palace cats, butterflies, and peach blossoms from the Palace Museum collections, all refined with modern craftsmanship. This design rejuvenates traditional culture and pioneers a new trend of China chic. Within, the product boxes form a scene alive with butterflies among blossoms and palace cats frolicking, evoking a grand court style as well as a vivid and vibrant appeal.
Research
With the evolving makeup needs of female users and their growing appreciation of traditional culture, an increasing number of brands are focusing on traditional cultural elements. This packaging design, inspired Chinese traditional culture especially the Palace Museum collections, showcases these elements in a new avatar to its users. It serves as a portal for cultural exchange and motivates designers to break the mold of uniformity through the infusion of traditional cultural elements.
Inspiration
This design blends modern Chinese style with classic elements from the Palace Museum collections. The logo features a regal palace cat, surrounded by motifs like the Forbidden City eaves, papilionoid, and peach blossoms to reveal the warmth of ancient life. The makeup palette also incorporates cat and butterfly motifs, signifying that the product can create diverse natural makeup looks. This also evokes the image of a gentle Eastern beauty and the vibrancy of spring, adding a romantic touch.
Project Duration
The design and development of this series started in November 2021, in Hangzhou. It was introduced to the Chinese market in July 2023.
Operation Flow
The interior packaging in a drawer style elevates the makeup routine beyond the ordinary. The inner side is adorned with a scroll featuring Chinese elements such as auspicious clouds and the painting of Ocean Waves, revealing an interactive visual treat upon flipping the panel. The cosmetic box is portable, with an inbuilt mirror and a leather handle atop for easy makeup application on the go. The 3D embossed crocodile patterns on the lipstick and mascara tubes can resist slips and fingerprints.
Team Members
Geping Mao
Shunxiang Liu
Yan Fei
Yide Liu
Shiwei Luo
Leilei Huang
Chengcheng Li

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