Yellow Crane Tower د اوبو بسته بندي by Jin Zhang

Yellow Crane Tower د اوبو بسته بندي by Jin Zhang is a highly esteemed winner of the very prestigious 2024 د برونز A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

برونزبسته‌بندي· 2024

Yellow Crane Tower د اوبو بسته بندي

by Jin Zhang

Client: Wuhan Sanbu Brand Design

د برونز A' Design Award جایزه Winner in بسته‌بندي Category

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Colors

The Design

About Yellow Crane Tower د اوبو بسته بندي

دا د ژېړ کرین برج لخوا تولید شوي د څښلو طبیعي چشمې اوبه دي. ډیزاینر د حروفو انځورولو طریقه کاروي چې د متن او ګرافیکس ترمنځ سرحد مات کړي، د ووهان ۳۵۰۰ کلن کلتور د ژېړ کرین برج په دریو حروفو کې ګډوي، په دوامداره توګه د برانډ او ښاري ارتباط پیاوړی کوي. د بوتل ټوپۍ ډیزاین الهام د سپینې ورېځې ژېړ کرین کې د کرین چلوونکي جاودانی څخه راځي، چې د ژېړ کرین برج جاودانی زړه راښکونکی ځانګړتیا وړاندې کوي.

The Recognition

About the د برونز A' Design Award جایزه

Yellow Crane Tower د اوبو بسته بندي د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Yellow Crane Tower د اوبو بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Yellow Crane Tower د اوبو بسته بندي اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.