Hugoo د اوږې کڅوړه د ملا/کوکسو ناستې سره by Yasuhiro Yamamoto

Hugoo د اوږې کڅوړه د ملا/کوکسو ناستې سره by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 د برونز A' Design Award جایزه in د ماشومانو، وړکتونو او د ماشومانو محصولاتو ډیزاین Competition Category.

برونزد ماشوم محصولات· 2024

Hugoo د اوږې کڅوړه د ملا/کوکسو ناستې سره

by Yasuhiro Yamamoto

Client: GRIT Inc

د برونز A' Design Award جایزه Winner in د ماشوم محصولات Category

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The Design

About Hugoo د اوږې کڅوړه د ملا/کوکسو ناستې سره

هوګو یوه د اوږې کڅوړه ده چې د ماشومانو سره د ګرځیدو لپاره جوړه شوې ده او پکې د ملا ناستې ځای شامل دی. دا کڅوړه د یوې عادي اوږې کڅوړې بڼه ساتي، پداسې حال کې چې ماشوم په یوه پوښل شوي (پارونکي) ناستی ځای کې ملاتړ کوي. څلور خریطې د دندې له مخې ترتیب شوي دي، نو یوه کڅوړه کولی شي د ورځني ګرځیدو لپاره اړین شیان په ځان کې ونغاړي. د کڅوړې دننه برخه (استر) ژېړ رنګ لري ترڅو منځپانګه په اسانۍ سره لیدل کیدونکې وي، او یوه خریطه اجازه ورکوي چې د پاکولو ټوکر مستقیم ووېستل شي. کپړه CORDURA ده، چې د ځواک او دوامدارتوب له امله غوره شوې ده. کله چې د ملا ناستې ځای ته اړتیا نه وي، هوګو بیا هم د اوږې کڅوړې په توګه کارول کیدی شي.

The Recognition

About the د برونز A' Design Award جایزه

Hugoo د اوږې کڅوړه د ملا/کوکسو ناستې سره د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Hugoo د اوږې کڅوړه د ملا/کوکسو ناستې سره څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Hugoo د اوږې کڅوړه د ملا/کوکسو ناستې سره اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama