Moon and Chess د میاشتني کیک بسته بندي by Chen Di and Sun Sheng is a highly esteemed winner of the very prestigious 2024 د اوسپنې A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
اوسپنهبستهبندي· 2024
Moon and Chess د میاشتني کیک بسته بندي
Client: Jiangsu Huani Cultural and Creative Group Co., Ltd.
د اوسپنې A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #156458The Design
About Moon and Chess د میاشتني کیک بسته بندي
سپوږمۍ او شطرنج د میاشتنۍ نیمایي فصل لپاره جوړ شوی د میاشتني کیک تحفه بکس دی. بسته بندي د چینايي انځور "خوشحاله سوژو" له نقشونو سره د شطرنج کلتور ترکیب کوي. نیلي رنګ اصلي رنګ دی چې د نارنجي رنګ، هوارو کرښو او نندارتون وړ نقشونو له مخې بشپړ شوی دی. بهرنی بکس د میز په بڼه خلاصیږي، او دننی بکس د چای وړاندې کولو لپاره پر سر ایښودل کیږي. د میز مخ را اړول یو شطرنج تخته څرګندوي، چیرې چې د لوبې لپاره د شطرنج ټوټې ترتیب کیدی شي. بیا کارېدونکي موادو او د اوبو ضد درملنې کار د ضایعاتو کچه کموي. د بکس اندازه ۳۰ په ۲۰ په ۵ سانتي متره ده.
The Recognition
About the د اوسپنې A' Design Award جایزه
Moon and Chess د میاشتني کیک بسته بندي د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Moon and Chess د میاشتني کیک بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Moon and Chess د میاشتني کیک بسته بندي د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
- Dimensions & Packaging
- Length:30cm
Width:20cm
Height:5cm - Tags
- Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
- Production Technology
- Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
- Design Challenge
- In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship." - Research
- Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
- Inspiration
- The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
- Project Duration
- Time: 20230601-20230920
Address: Suzhou - Operation Flow
- The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
- Patents
- none
- Team Members
- Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing - Image Credits
- Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.
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