Grumpy Bums د ماشومانو لپاره د خوږو شیانو پخلو کټونه by Angela Spindler is a highly esteemed winner of the very prestigious 2024 د برونز A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
برونزبستهبندي· 2024
Grumpy Bums د ماشومانو لپاره د خوږو شیانو پخلو کټونه
Client: Depot Creative
د برونز A' Design Award جایزه Winner in بستهبندي Category
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The Design
About Grumpy Bums د ماشومانو لپاره د خوږو شیانو پخلو کټونه
ادارې د سویټ ویکتوری د برانډ وړاندیز رامنځته کړ چې د برانډ ګټې په بشپړه توګه لنډیز کوي. دوی د بریا ژبه جوړه کړه. د ستراتیژیک لفظي پیژندنې او داستان څخه، دوی یوه لوبغاړې بصری پیژندنه رامنځته کړه، د ګرمپي بمز برانډ ماسکوټ انځور کړ او د محصول بسته بندي او ډیجیټل شتمنۍ ډیزاین کړې. د برانډ د بنسټیزو ارزښتونو سره چې روغتیا، یووالی او بې تشویشه ګډوډي دي، ادارې بسته بندي داسې رامنځته کړ چې د کورنیو د یوځای کولو له لارې په خوږو شیانو پخلو کې یوه ښکیلونکې او ساتیرۍ تجربه وي.
The Recognition
About the د برونز A' Design Award جایزه
Grumpy Bums د ماشومانو لپاره د خوږو شیانو پخلو کټونه د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Grumpy Bums د ماشومانو لپاره د خوږو شیانو پخلو کټونه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Grumpy Bums د ماشومانو لپاره د خوږو شیانو پخلو کټونه اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The no-added-sugar kids’ treat that’s satisfyingly sweet.
Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.
Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets - Dimensions & Packaging
- Box dimensions are as follows:
140 x 200 x 35MM - Tags
- HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
- Production Technology
- All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
- Design Challenge
- Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
- Research
- Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.
We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere. - Inspiration
- Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.
Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones. - Project Duration
- The project started in July 2021 and was completed in January 2022 in Sydney Australia
- Operation Flow
- The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
- Team Members
- Creative Director/Designer/Illustrator: Angela Spindler
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