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World Vision Organization Overview د کتاب ډيزاین by Yunsik Son

World Vision Organization Overview د کتاب ډيزاین by Yunsik Son is a highly esteemed winner of the very prestigious 2024 د برونز A' Design Award جایزه in د چاپي او خپرشوو رسنیو ډیزاین Competition Category.


برونزچاپ· 2024

World Vision Organization Overview د کتاب ډيزاین

by Yunsik Son

Client: World Vision

د برونز A' Design Award جایزه Winner in چاپ Category

Colors

The Design

About World Vision Organization Overview د کتاب ډيزاین

د نړیوال لیدلوری سازمان بشپړه کتنه یو کتاب دی چې د یوې نړیوالې مرستندویه ادارې اویا کلن تاریخ او پروژې وړاندې کوي. د ډیزاین مفکوره باور، یووالی، یوځای‌والی، ژوند او هیله ده چې په لنډیز ډول BUILD بولل کیږي. په پوښ کې، ټایپوگرافي دا حروف په یو روښانه ګرافیکي عنصر کې یو پر بل سره ځای پر ځای کوي چې د نارنجي رنګ ګرمې طلایي پرمهرې سره کارول شوی دی. د ابرېشمي پردې چاپ شوی روڼ فلم او د فصلونو تر منځ سوریلي پاڼې د ماشومانو مخونه ښکاره کوي. کتاب ۲۱۰ په ۲۱۰ ملي متره کچه لري، د مات پوښ لري او ۱۱۲ پاڼې لري.

The Recognition

About the د برونز A' Design Award جایزه

World Vision Organization Overview د کتاب ډيزاین د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له World Vision Organization Overview د کتاب ډيزاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. World Vision Organization Overview د کتاب ډيزاین اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The inspiration was drawn from the word "happiness" accumulated over 70 years. The concept is "Belief + Unity + Integration + Life + Dream = B.U.I.L.D," and it utilizes typography on the cover, stacking letters to create an intuitive graphic element. When you open the book, the transparent film and perforated design between each chapter, shaped in a specific form, shine a light on the faces of children, adding a playful element.
Dimensions & Packaging
Width 210mm x Height 210mm x Depth 13mm, 112 pages, matte-coated cover, orange hot foil stamping.
Tags
World Vision, Art Book, Illustration, Editorial design, Graphic Design, Typography
Production Technology
The case is designed with black hardboard, and hot foil stamping on the visible part of the cover effectively represents the 'BUILD' stacking concept. In the introduction section of the booklet, an orange silk-screen printed transparent film is overlaid, intending to create a stacking effect of alphabets when the pages are overlapped.
Design Challenge
The primary goal is to consolidate various departments into a cohesive whole while maintaining a design that feels unified yet non-monotonous. Additionally, since it's an art book, the challenge was to incorporate the 'BUILD' concept seamlessly into the design. Typography and visual elements were utilized to provide a direction for achieving this objective.
Research
As a person from South Korea, this project was meaningful to be part of World Vision, which originated from the ruins of the Korean War. Our challenge was to seamlessly integrate manuscripts from various project teams into a cohesive project and narrate the story of World Vision's 70-year history. We designed layouts with meticulous attention to detail, incorporating the 'BUILD' conceptual ideas, and infused meaning into the project concept with visually engaging elements.
Inspiration
World Vision, born in the ruins of the Korean War, has compiled its diverse projects into a single book. The goal is to reflect on the history of the past 70 years and provide basic information in an easily understandable way, even for those unfamiliar with World Vision. Each project aims to serve as a medium for experiencing a design that is both simple and interesting, avoiding monotony while enhancing awareness.
Project Duration
This project commenced in August 2021 in Seoul, South Korea, and concluded in February 2022. The content produced during this period has been distributed to customers since March 2022.
Operation Flow
The target audience is corporate and institutional PR managers. The goal is to engage their interest in World Vision's activities that have been a part of our lives for the past 70 years, focusing on assistance to children and their local communities. The material includes a booklet and a summary leaflet, with the leaflet having undergone three additional printings to continuously introduce it to a wider audience. This book serves as a valuable opportunity to establish the footprint and history of World Vision in the past seventy years.
Team Members
Creative Director : Sun-nam Kim
Creative Director : Yun-sik Son
Designer : Bommina Choi
Designer : Hye-ryun Jung
Planning : Su-jin Bang

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