Dreavita Mental Wellness برانډینګ by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
برونزګرافیک· 2024
Dreavita Mental Wellness برانډینګ
Client: Cansu Dagbagli Ferreira
د برونز A' Design Award جایزه Winner in ګرافیک Category
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- Verified Award Winner
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The Design
About Dreavita Mental Wellness برانډینګ
Dreavita یو پرمختللی او شامل کوونکی د روغتیا برانډ دی. بصری پیژندنه د دې لپاره جوړه شوې وه چې حساس، درناوی لرونکې او پام لرونکې وي، د برانډ د شاملیت ځانګړتیا منعکسوي. دا مفهوم د قوي طبیعت له نظر څخه رامنځته شوی او د "سادګۍ الهام اخیستې استقامت" په نوم یادیږي. لکه څنګه چې د طبیعت نمونې دوام، ځواک او وده ته اشاره کوي، برانډینګ هڅه کوي چې دا پیغامونه د تاییداتو او لږترلږه ډیزاین طریقې له لارې ورسوي. انځورونه د طبیعت په نمونو تمرکز لري، د تکرار او استقامت ښکاره کول چې په ژوند کې د بریا پایله ده.
The Recognition
About the د برونز A' Design Award جایزه
Dreavita Mental Wellness برانډینګ د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Dreavita Mental Wellness برانډینګ څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Dreavita Mental Wellness برانډینګ اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.
Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character. - Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
- Tags
- wellness, mental, health, psychology, identity, inclusive, community, nature
- Production Technology
- Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
- Design Challenge
- The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
- Research
- In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
- Inspiration
- The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
- Project Duration
- 2 months, 2023, United States and France
- Operation Flow
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
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