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OH Techwear غوږ فونونه by Shoupin Zhang

OH Techwear غوږ فونونه by Shoupin Zhang is a highly esteemed winner of the very prestigious 2024 د سپینو زرو A' Design Award جایزه in د آډیو او غږیزو تجهیزاتو ډیزاین Competition Category.


سپین زرآډیو محصول· 2024

OH Techwear غوږ فونونه

by Shoupin Zhang

Client: Of Hunger

د سپینو زرو A' Design Award جایزه Winner in آډیو محصول Category

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The Design

About OH Techwear غوږ فونونه

د ډیزاین ټیم د یوې ځانګړې لوازماتو لپاره غوږ فونونه او زیورات سره یوځای کوي چې د فیشن خواهانو لپاره جوړ شوي دي. دا د مختلفو سټایلونو لپاره یو نړیوال الکترونیکي سیسټم، د لوړ کیفیت کوالکام چپ، د هائی-فائی سپیکر ډایافرامونه، درې اړخیز غږ، د جاذبې پر بنسټ د غوږ کنګلۍ جوړښت، او د ۱۲+۲۰ ساعتونو بیټرۍ ژوند لري. دا ډیزاین ساینسي افسانه، دودیز زیوراتو هنر، او عصري ټیکنالوژي سره یوځای کوي او د زرګونو کلنۍ او جین زیډ نسل لپاره یو راتلونکی اغوستلو وړ توکی رامنځته کوي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

OH Techwear غوږ فونونه د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له OH Techwear غوږ فونونه څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. OH Techwear غوږ فونونه یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The fusion of jewelry accessories and electronic earphones presents a new breed - a blend of electronic wearables with fashion. Its appearance is that of a fashionable accessory, yet at its core, it is a high-quality OWS (Open Wireless Stereo) air-conduction earphone. This product is currently experiencing significant popularity in China, giving rise to a new trend among fashion-forward women called "E-Fashion Wear," integrating electronic wearables as a stylish statement.
Dimensions & Packaging
112mm*75mm*43.5mm
Tags
OWS, Accessory, Earphones, Techwear, Of Hunger
Production Technology
Technologically, it features a 14.2-16.2mm diameter wool diaphragm speaker, Qualcomm chip, Bluetooth 5.3 technology, call noise reduction, personalized app settings, both wired and wireless charging options, with a total battery life of 32 hours. Craftsmanship-wise, it is crafted with a mix of materials including zirconia, 18K white gold-plated copper, CNC machining, molded ABS, integrating production standards and safety standards from both the jewelry and electronics industries.
Design Challenge
Open Wearable Stereo accessory earphones defy classification, competing with headphones and targeting the fashion accessory market. Initial enthusiasts in China, mainly from major cities, drive the trend, gaining traction in surrounding communities. OF HUNGER, China's pioneering fashion brand for electronic wearables, aims to redefine fashion and technology in the smart era. The OF HUNGER Wearable Stereo earphones mark the brand's first mass-produced products, innovatively creating a paradigm for "electronic wearable fashion," seamlessly blending fashion and technology.
Research
Merging fast fashion accessories with wireless headphones is both innovative and eco friendly, reducing the need for extra accessories and minimizing waste. Sustainability is key, with the product allowing style updates by altering the bridge shaped structure. From a business perspective, it's gained popularity in China, with users actively sharing experiences on social media. This user driven promotion contributed to enduring success. Launched during Paris and Shanghai Fashion Weeks, it expanded to Europe and Australia, propagating the concept of "electronic wearable fashion" associated with the brand.
Inspiration
For fashion-forward women who prefer open-style earphones, traditional industrial design earphone types do not meet their needs for fashionable wear. The goal of this design is to create a new product category that combines jewelry accessories with wireless earphones in various styles. The aim is to provide an item that not only has high-quality earphone functionality but also exudes a high level of fashion. In doing so, we have resolved the conflict between ear accessories and headphone wear.
Project Duration
The project started in Beijing in 2022, was completed in 2023, and was officially released in the Chengdu offline experience store on August 10, 2023. It will also be sold in online stores such as Tmall, Douyin, and Xiaohongshu.
Operation Flow
Open the charging case, your phone's Bluetooth will recognize "Of Hunger," click to connect and start using. Features include listening to music, making calls, using voice assistants, and AI conversation. Control volume, song switch, and calls with touch. Through the app, switch modes, adjust sound profiles, and earphone lights provide status notifications.
Patents
EUROPEAN UNION INTELLECTUAL PROPERTY OFFICE CERTIFICATE OF REGISTRATION:No 015034872-0001;No 015034872-0002;No 015034872-0003;No 015034872-0004,Yuan TIAN Shoupin ZHANG,22/09/2023.
Certificate of Registration for a UK Design:Design number: 6314167;6314168;6314169;6314170,Beijing Everything Evolution Trading Co., Ltd.Grant date: 29 September 2023;
Trademark, trademark registration number 62443424, trademark holder: Beijing Everything Evolution Trading Co., Ltd.
Team Members
Designer: Shoupin Zhang
Designer: Yuan Tian
Image Credits
#1 Photographer: Shoupin Zhang
#2 Photographer: Shoupin Zhang
#3 Photographer: Shoupin Zhang
#4 Photographer: CuiCui Studio
#5 Photographer: Shoupin Zhang

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