Prominent Chicheng د ګاڼو بسته بندي by Chushan Design is a highly esteemed winner of the very prestigious 2024 د برونز A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
برونزبستهبندي· 2024
Prominent Chicheng د ګاڼو بسته بندي
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
د برونز A' Design Award جایزه Winner in بستهبندي Category
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- Verified Award Winner
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The Design
About Prominent Chicheng د ګاڼو بسته بندي
نامتو چیچېنګ د ګاڼو د بسته بندۍ یو ډیزاین دی چې د چینایي برونزي کلتور څخه یې الهام اخیستی دی. پوښ یو کندن چاپ شوی د پړانګ نښان لري، چې د زړورتیا او ساتنې یو تاریخي سمبول دی. لرګی، کاغذ، چرم، پارچه او خټه (الوی) سره یوځای شوي دي، او په تولید کې د لیزر کنده کاري کارول شوې ده. جوړښت د دودیزې مورتیز او تنون (نر او ښځینه نښلونې) پر بنسټ ولاړ دی، نو دا بکس په اسانۍ سره جوړیدلی، بیلیدلی او زیرمه کیدلی شي. پټ ملاتړي پښې د خوندي یو پر بل باندې ایښودو (سټاکینګ) اجازه ورکوي. د چرم زیرمه کیسه، یو ساده-ساتونکی (کوستر) او یو څو کاره سټینډ هم شامل دي.
The Recognition
About the د برونز A' Design Award جایزه
Prominent Chicheng د ګاڼو بسته بندي د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Prominent Chicheng د ګاڼو بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Prominent Chicheng د ګاڼو بسته بندي اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively.
- Dimensions & Packaging
- Length 165mm * Width 133mm * Height 60mm
- Tags
- Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture
- Production Technology
- Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs.
Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage.
Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability. - Design Challenge
- 1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy.
- Research
- The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life.
- Inspiration
- "Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment.
- Project Duration
- The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen.
- Operation Flow
- Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
- Team Members
- Peng Yin
Chun Wu
Linlin Li
Zhihong Chen - Image Credits
- Chushan Design
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