Green Field Watchmen د وریجو بسته بندي by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 د سپینو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سپین زربستهبندي· 2024
Green Field Watchmen د وریجو بسته بندي
by Peng Guozhi
Client: Peng Guozhi Strategic Packaging Studio
د سپینو زرو A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #159138The Design
About Green Field Watchmen د وریجو بسته بندي
د دې ایکولوژیکي وریجو د لړۍ د بسته بندۍ ډیزاین هم په ژورو ستراتیژیکو لیدلورو کې ریښې لري. د چین د اقتصاد د چټکې پرمختیا سره، په چین کې پیرودونکي د وریجو په اخیستلو کې خوندیتوب او خوند ته لومړیتوب ورکوي. کله چې ټیم دې ته پام وکړ چې د ایکولوژیکي وریجو برانډونه یوازې پر خوندیتوب ټینګار کوي او د خوندور والي لوی ارزښت نه پیژني، نو ټیم دغه برانډ ته د شنو کروندو ساتونکي (Green Field Watchmen) نوم ورکړ. ټیم پر دې پلورنیز وړاندیز ټینګار کوي چې ایکولوژیکي وریجې ډېرې خوندورې دي، چې دا خبره د دې لړۍ په جوړولو کې انعکاس موندلی دی.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Green Field Watchmen د وریجو بسته بندي د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Green Field Watchmen د وریجو بسته بندي څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Green Field Watchmen د وریجو بسته بندي یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
- Dimensions & Packaging
- Width 245mm xDepth 90mm x Height 340mm
- Tags
- Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
- Production Technology
- The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
- Design Challenge
- Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out. - Research
- In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
- Inspiration
- The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
- Project Duration
- October 2023,launched in Hangzhou, China.
- Operation Flow
- The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
- Team Members
- Peng GuoZhi
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