Ave Natur د مشروب کارتن بسته بندي by Misteli Creative Agency is a highly esteemed winner of the very prestigious 2024 د برونز A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
برونزبستهبندي· 2024
Ave Natur د مشروب کارتن بسته بندي
Client: Misteli Creative Agency
د برونز A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #159247The Design
About Ave Natur د مشروب کارتن بسته بندي
Ave Natur د غنمي (جوار) پر بنسټ د لبني بدیلونو لپاره د یوې لړۍ بستهبندي ډیزاین دی. دا لړۍ د وهلو (ویپینګ)، پخولو او بارستا کارونې لپاره د غنمي څښاک ډولونه، د چاکلېټ خوند لرونکی غنمي څښاک، او سموتیز شامل کوي. لوی رنګه بلاکونه او سکینډینوی ډیزاینونه د برانډ فینلنډي اصلیت څرګندوي او پیرودونکو ته د هر محصول د یو له بل څخه پیژندلو کې مرسته کوي. کارتنونه ډیری برخه د تصدیقشویو ځنګلونو څخه د کاغذ تخته (پیپربورډ) څخه جوړ شوي او بیا کارونې وړ دي. د شوګر کاڼي (سکرکین) څخه جوړ شوي نباتي پوښونه کارول شوي دي. د فلیکسوګرافیک چاپ کارول شوی دی. د بسته بندۍ اندازې یو لیټر او ۲۵۰ ملي لیټره دي.
The Recognition
About the د برونز A' Design Award جایزه
Ave Natur د مشروب کارتن بسته بندي د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Ave Natur د مشروب کارتن بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Ave Natur د مشروب کارتن بسته بندي اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
- Dimensions & Packaging
- 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing - Tags
- Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
- Production Technology
- When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
- Design Challenge
- One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
- Research
- To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
- Inspiration
- What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
- Project Duration
- This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
- Operation Flow
- What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
- Team Members
- Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel - Image Credits
- Misteli Creative Agency
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