Every Treasure Tells A Story د اعلاناتو د پوهاوي کمپاین by Zhou Haiwen, Che Shilong and Guo Cheng is a highly esteemed winner of the very prestigious 2024 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
اوسپنهګرافیک· 2024
Every Treasure Tells A Story د اعلاناتو د پوهاوي کمپاین
by Zhou Haiwen, Che Shilong and Guo Cheng
Client: China Global Television Network Co., Ltd. Beijing, CN
د اوسپنې A' Design Award جایزه Winner in ګرافیک Category
- 10,609
- Verified Award Winner
- Verify Award Status for #159827
The Design
About Every Treasure Tells A Story د اعلاناتو د پوهاوي کمپاین
هر یو خزانه یوه کیسه وایي یو د اعلاناتو د پوهاوي کمپاین دی چې د یوې لنډې مستند فلم لپاره جوړ شوی، کوم چې د چین سل ملي خزانې معرفي کوي. هره خزانه له یوه ستوري سره پرتله شوې ده، او برجونه (کوکبونه) د وخت او فضا پراخوالی ښیي. هره خزانه له یو خبرو اترو بکس سره هم یوځای شوې ده. ځینې بکسونه ګرد شکل لري او ځینې چوکاټ شکل، او هر یو خپل ځانګړی کرکټر لري. کتابونه د اصلي بصري موضوع په توګه کارول شوي، چې د چینایي بانس پاڼو، له تار سره تړل شویو ټوکونو، د پوستکي طوماري او سخت پوښ لرونکو کتابونو ته اشاره کوي. دا ګرافیکي طرزالعمل له مختلفو کلتورونو سره تړاو لرونکو لیدونکو ته د کیسو په پوهیدو کې مرسته کوي.
The Recognition
About the د اوسپنې A' Design Award جایزه
Every Treasure Tells A Story د اعلاناتو د پوهاوي کمپاین د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Every Treasure Tells A Story د اعلاناتو د پوهاوي کمپاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Every Treasure Tells A Story د اعلاناتو د پوهاوي کمپاین د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
- Dimensions & Packaging
- The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings. - Tags
- Culture, China, Heritage, Creativity
- Production Technology
- Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself. - Design Challenge
- The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books. - Research
- The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
- Inspiration
- The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.
The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance. - Project Duration
- The project started in 2022 and is still in circulation worldwide.
- Operation Flow
- In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
- Team Members
- Zhou Haiwen, Che Shilong, Guo Cheng
- Image Credits
- Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
