Atb د برانډ پېژندنه by Chushan Design is a highly esteemed winner of the very prestigious 2024 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

برونزګرافیک· 2024

Atb د برانډ پېژندنه

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

د برونز A' Design Award جایزه Winner in ګرافیک Category

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Verified Award Winner

Verify Award Status for #159833

View at A' Design Award Press Release Award Badge

Colors

The Design

About Atb د برانډ پېژندنه

اې تي بي یوه برانډ پېژندنه ده چې د سکرین محافظینو، سخت شیشو او محافظتي کیسونو لپاره د یو تولیدونکي لپاره جوړه شوې ده. مرکزي نښه یوه ساده (مینیمال) د ګوریلا هیکل دی چې د مخ خطونه یې د T تورې بڼه هم جوړوي، چې د ټکنالوژۍ ته اشاره کوي. د ګوریلا بڼه ځواک او خوندیتوب ښیي، پداسې حال کې چې د فضا او راتلونکي (فیوچرېستیک) عناصر د برانډ تخنیکي کرکټر څرګندوي. لوگو په ساده جیومیټریک بڼو ولاړ دی. دوه د ګوریلا هیکلونه سره یوځای کیدی شي، او د دوی حالتونه (تاثرات) بدلیدی شي، نو دا پېژندنه ډېرو رسنیو او اندازو ته انطباق مومي.

The Recognition

About the د برونز A' Design Award جایزه

Atb د برانډ پېژندنه د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Atb د برانډ پېژندنه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Atb د برانډ پېژندنه اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
Dimensions & Packaging: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tags: Brand design, logo design, brand identity, fashion brand, geometric art, IP
Production Technology: Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
Design Challenge: The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience.
Research: ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
Inspiration: Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
Project Duration: The project commenced in June 2023 in Shenzhen and was successfully completed in December
Operation Flow: By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
Team Members: Yin Peng
Li Linlin
Liu Xingyu
Image Credits: Chushan Design