Florist Wim Van Assem بیا برانډینګ by Rebrandt is a highly esteemed winner of the very prestigious 2024 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
برونزګرافیک· 2024
Florist Wim Van Assem بیا برانډینګ
by Rebrandt
Client: Rebrandt®
د برونز A' Design Award جایزه Winner in ګرافیک Category
Verified Award Winner
Verify Award Status for #160086The Design
About Florist Wim Van Assem بیا برانډینګ
ډیزاینرانو د ویم وان اسیم لپاره نوې پیژندنه جوړه کړه، چې د شمالي هالنډ یو نامتو ګل فروش دی، د هغه د څلویښتم کلیزې په ویاړ. هدف داسې پیژندنه وه چې د هغه رنګارنګ، پرمختللی او خلاق ګلونو هنر لنډیز کړي. نوی ډیزاین په زاړه تاریخي ودانۍ کې په لویو کړکیو ځای پر ځای شوی دی، د حرکي ربنونو سره چې د وان اسیم ځواکمن او ازاد روحیه لرونکی سټایل منعکسوي.
The Recognition
About the د برونز A' Design Award جایزه
Florist Wim Van Assem بیا برانډینګ د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Florist Wim Van Assem بیا برانډینګ څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Florist Wim Van Assem بیا برانډینګ اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
- Dimensions & Packaging
- 4 Shopping windows 150cm by 250cm
- Tags
- Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
- Production Technology
- Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
- Design Challenge
- It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
- Research
- The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
- Inspiration
- With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
- Project Duration
- The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
- Operation Flow
- The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
- Patents
- All rights Rebrandt 2024
- Team Members
- Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing - Image Credits
- Photography: Keesnan Dogger
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