Xuannao Master Cha د برانډ پېژندنه (برانډ آیډنټیټي) by Chushan Design

Xuannao Master Cha د برانډ پېژندنه (برانډ آیډنټیټي) by Chushan Design is a highly esteemed winner of the very prestigious 2024 د سپینو زرو A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

سپین زرګرافیک· 2024

Xuannao Master Cha د برانډ پېژندنه (برانډ آیډنټیټي)

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

د سپینو زرو A' Design Award جایزه Winner in ګرافیک Category

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Colors

The Design

About Xuannao Master Cha د برانډ پېژندنه (برانډ آیډنټیټي)

ژوان‌ناو ماسټر چا (Xuannao Master Cha) د چینايي ګازلرونکو چایو برانډ لپاره جوړه شوې د برانډ پېژندنه ده. لوګو یو پانډا ښیي چې د چینايي چي ګونګ (Qi Gong) تمرین کوي، او د هغه له پاسه د "چي" (Qi) توری په روښانه نارنجي خطاطۍ لیکل شوی دی. د پانډا انځور، چې دا چي شیا (Da Qi Xia) نومېږي، یو باوقاره څېره لري او اتلولي او ژوندی روح انځوروي. دا ځانګړنې د چایو له بلبلو سره تړلې دي. خطاطي او پانډا برانډ ته په ختیځ کلتور کې ریښه ورکوي او څښاک محلي پېرودونکو ته اشنا کوي. لوګو ثابته اندازه نه لري، نو د هغه حالتونه او کچه هرې کارونې ته برابرېدلی شي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Xuannao Master Cha د برانډ پېژندنه (برانډ آیډنټیټي) د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Xuannao Master Cha د برانډ پېژندنه (برانډ آیډنټیټي) څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Xuannao Master Cha د برانډ پېژندنه (برانډ آیډنټیټي) یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Dimensions & Packaging: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tags: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Production Technology: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Design Challenge: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Research: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Inspiration: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Project Duration: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Operation Flow: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Team Members: Yin Peng
Li Linlin
Liu Xingyu
Image Credits: Chushan Design