The National Gallery بصري پیژندنه by Meng Chu Huang

The National Gallery بصري پیژندنه by Meng Chu Huang is a highly esteemed winner of the very prestigious 2024 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

اوسپنهګرافیک· 2024

The National Gallery بصري پیژندنه

by Meng Chu Huang

د اوسپنې A' Design Award جایزه Winner in ګرافیک Category

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Colors

The Design

About The National Gallery بصري پیژندنه

ناشنل ګالري یوه بصري پیژندنه ده چې د لندن د ملي هنري ګالري لپاره جوړه شوې. دا پیژندنه یوازې د ټایپوګرافۍ پر بنسټ لوګو د یو ځانګړي ګرافیکي نښان سره ځای پرځای کوي. نوی لوګو د اووه کرښو څخه جوړ شوی دوه‌ええ L چوکاټ دی. دا اووه کرښې د هغه رنګ‌کاریو ټولګې ته اشاره کوي چې د ۱۳مې تر ۱۹مې پیړۍ پورې غزیدلې ده. لوګو د ۰.۷۵ انچ د لږترلږه پلنوالي پر مهال هم لوستل کیدونکی پاتې کیږي. د لوګو د لیکنیز برخې کې پر لندن ټینګار شوی ترڅو په آنلاین لټونونو کې د لیدنې وړتیا ښه شي. موخه دا ده چې دا ګالري په ټوله نړۍ کې پېژندنه اسانه شي.

The Recognition

About the د اوسپنې A' Design Award جایزه

The National Gallery بصري پیژندنه د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له The National Gallery بصري پیژندنه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. The National Gallery بصري پیژندنه د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
Dimensions & Packaging: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Tags: Identity Design, Meng Chu Huang, The National Gallery
Production Technology: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Design Challenge: Transform a typography-based logo into an iconic logo.
Research: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Inspiration: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Project Duration: This project started in Feburary 2023 and finished in May 2023.
Operation Flow: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Team Members: Meng Chu Huang
Image Credits: Meng Chu Huang, 2023