Seawool د برانډینګ پروژه by Chungsheng Chen and Eddie Wang is a highly esteemed winner of the very prestigious 2024 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
اوسپنهګرافیک· 2024
Seawool د برانډینګ پروژه
by Chungsheng Chen and Eddie Wang
Client: Tainan University of Technology/Product Design Deparment
د اوسپنې A' Design Award جایزه Winner in ګرافیک Category
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The Design
About Seawool د برانډینګ پروژه
دا برانډ فیشن او پایداري یوځای کوي، د بیا کارول شوي څرخیو خولیو له مسلکي تخنیکونو او سټایل سره په ورځني ژوند کې ادغاموي. لوګو چې په لوی توري کې وړاندې شوی، د دوامداره نوښت روح ښیي او دوه "او" توري د سرکلر پایداري استازیتوب کوي چې د تل پاتې نوي کیدنې نښه ده. ټول ډیزاین خوبصورتي څرګندوي، د فیشن او کیفیت د لټون استازیتوب کوي. معیاري فونټ د څپو او پورته خوځښت عناصر یوځای کوي، د طبیعت درناوی او دوامداره پرمختګ ښیي. برانډ ژوندی، نوښتګر او په فیشن او چاپیریالي رجحاناتو کې مشر دی.
The Recognition
About the د اوسپنې A' Design Award جایزه
Seawool د برانډینګ پروژه د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Seawool د برانډینګ پروژه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Seawool د برانډینګ پروژه د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
- Dimensions & Packaging
- SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey. - Tags
- Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
- Production Technology
- The Branding project all done in Adobe Illustrator and Photoshop software.
- Design Challenge
- The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
- Research
- Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
- Inspiration
- The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
- Project Duration
- The Branding project commenced in Sept.2022 and concluded in May,2023.
- Operation Flow
- The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
- Patents
- Trademark: Creative Tech Textile Co., Ltd.
- Team Members
- ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC. - Image Credits
- All images copyright: Acdesign Associates International Co.,Ltd.
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