Inmyes د برانډ پېژندنه by Chungsheng Chen and Jinhe Wang is a highly esteemed winner of the very prestigious 2024 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
اوسپنهګرافیک· 2024
Inmyes د برانډ پېژندنه
by Chungsheng Chen and Jinhe Wang
Client: Tainan University of Technology/Product Design Department
د اوسپنې A' Design Award جایزه Winner in ګرافیک Category
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The Design
About Inmyes د برانډ پېژندنه
Inmyes د عینکو د لینزونو د یوې شرکت لپاره جوړه شوې د برانډ پېژندنه ده. دا نوم د "in my eyes" (زما په سترګو کې) له عبارت څخه اخیستل شوی او دا نظر ښندي چې نړۍ باید د یو شخصي کړکۍ له لارې وکتل شي. د لومړي تورف کوچنی ډول د هر مشتري سره یو نږدې او شخصي اړیکه ښیي. تور M داسې ډيزاین شوی چې د لاس ورکولو بڼه رامنځته کوي، چې د برانډ او د هغه د مشتریانو ترمنځ د باور نښه ده. لوگو د عینکو په بکسونو، د کاروبار کارتونو، بستهبندۍ، ویبپاڼو او ټولنیزو رسنیو باندې کارول کیږي. رنګونه په RGB، CMYK او Pantone بڼو کې چمتو شوي ترڅو په ټولو رسنیو کې یو شان بڼه وساتل شي.
The Recognition
About the د اوسپنې A' Design Award جایزه
Inmyes د برانډ پېژندنه د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Inmyes د برانډ پېژندنه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Inmyes د برانډ پېژندنه د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
- Dimensions & Packaging
- Minimum height of the logo: 4 mm
- Tags
- Branding, Visual Identity, Logo Design, Lenses, Eyeglass
- Production Technology
- The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
- Design Challenge
- Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
- Research
- iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
- Inspiration
- The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
- Project Duration
- The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
- Operation Flow
- The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
- Team Members
- ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd. - Image Credits
- Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.
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