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Paper and Wood د نندارتون سټال by Kodai Fukuchi

Paper and Wood د نندارتون سټال by Kodai Fukuchi is a highly esteemed winner of the very prestigious 2025 د برونز A' Design Award جایزه in د سوداګریز نندارې معمارۍ، دننۍ ډیزاین او نندارتون ډیزاین Competition Category.


برونزسوداګریزه نندارې· 2025

Paper and Wood د نندارتون سټال

by Kodai Fukuchi

Client: Hakuten Corporation

د برونز A' Design Award جایزه Winner in سوداګریزه نندارې Category

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Verified Award Winner

Verify Award Status for #162193

Colors

The Design

About Paper and Wood د نندارتون سټال

د کریشیا سټال د کاغذ او لرګي په مفکورې سره پایښت راڅرګندوي، چې د ټولو موادو بیا کارول یا بیا رغول تضمینوي. دا په ورځني ژوند کې د لرګي رول او د کریشیا د فضلې کمولو ژمنه ښکاره کوي. د هوکایډو د نری شوي لرګي پایپونو او پرته له وسیلې د فرش کولو په درلودلو سره، جوړښت د پایښتناک نندارتون ډیزاین بیا تعریفوي. د ۷۵ متره کاغذ نصب د کریشیا د اوږد رول تشناب کاغذ ښکاره کوي، په داسې حال کې چې د اضافي موادو په کارولو سره د ټاپې ریلي بیا رغونې ته وده ورکوي. دا نوښت فضله کموي او په ټوله صنعت کې پایښت ته الهام ورکوي.

The Recognition

About the د برونز A' Design Award جایزه

Paper and Wood د نندارتون سټال د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Paper and Wood د نندارتون سټال څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Paper and Wood د نندارتون سټال اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project is designed to prompt reflection on the everyday use of "paper and wood". It aims to advocate how wood resources are integral to our lives and provides detailed exhibitions on the importance of paper recycling. In booth decorations, it emphasizes the importance of wood resources by exclusively using "paper and wood", achieving a design that visualizes the intended message while promoting environmentally sustainable practices and reducing environmental impact.
Dimensions & Packaging
Booth Size : W9000 x D6000 x H3600
Tags
Sustainability, Exhibition booth, Paper and wood, Zero waste, Reuse, Recycling
Production Technology
Crecia's toilet paper is three times longer than traditional rolls, visually represented by incorporating approximately 75 meters of paper into the upper construction to showcase this feature. Additionally, three types of plywood are randomly combined to emphasize the natural beauty of wood tones and textures. The wooden structures are designed with disassembly in mind, using screws only for fixation, and puzzle-like shapes enable easy installation of wooden flooring without the need for tools.
Design Challenge
When creating booths using only "paper and wood," the most challenging aspect was the booth's structure. Through trial and error, we replaced metal pipes commonly used in construction scaffolding with wooden pipes. These wooden pipes are made from thinned-out Todomatsu (Hokkaido fir), significantly contributing to regional forestry promotion. This design not only enhances the quality and uniqueness of the design but also contributes to solving and developing forestry challenges.
Research
Conventionally, exhibitions have generated substantial waste, but Crecia's initiative has garnered attention for waste reduction in the exhibition industry, ushering in a new concept. Designs using only wood and paper, both recyclable, enhance exhibition sustainability, leading to economic benefits from reduced waste disposal costs. Moreover, this new concept has influenced other exhibitors and the entire industry, promoting the adoption of sustainable exhibition practices.
Inspiration
Crecia manufactures and sells paper products such as tissues and toilet paper, using paper made from environmentally friendly and sustainable wood resources. To convey the sustainability of these wood resources, they came up with the idea of creating a booth using only "paper and wood" materials, aiming to produce no waste by reusing or recycling everything after the event. They focused on designs that highlight the essence of "paper and wood" without unnecessary processing.
Project Duration
It was exhibited at Tokyo Big Sight in Japan in August 2023.
Operation Flow
At our booth, we conducted a stamp rally using surplus tissue box materials from the manufacturing process instead of regular paper. This initiative aimed to educate visitors on the recyclability of paper. Participants completed the rally by depositing stamped papers into a collection box, reinforcing the message of recycling. Additionally, we conducted surveys to understand how people dispose of used tissue boxes, further promoting paper recycling.
Patents
Copyright belongs to Hakuten Corporation, 2023.
Team Members
Designer : Kodai Fukuchi
Creative Director : Ryosuke Suzuki
Image Credits
Photographer : Akitoshi Kudo

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