Smart Data X You نمایشګاه

Press Kit

Unique Properties

Smart Data x You - From the origin of data to smart applications.
This exhibition inside the House of Digitalisation in Tulln, Austria, features an overall didactic concept, that guides visitors through the main narrative in a comprehensible way.
8 state-of-the-art multimedia stations explain how data is created and processed. The interactive exhibition makes the connections tangible and provides visitors with low-barrier knowledge from the world of smart data.

Dimensions & Packaging

Over 500 squaremeters of exhibition space, surrounded by a Led wall that is more than 70 meters long and 4,5 meters high. 8 interactive stations of different sizes feature different digital components and interfaces.

Tags

Exhibition, Interactive Media, Digital Space, Immersive Experience, Interaction, Real-Time Content

Production Technology

8 state-of-the-art multimedia station with all different interface approaches build the core of this immersive exhibition. Additionally, there is a over 70 meter long LED wall surrounding the whole space. All exhibits and the LED wall are connected in realtime and are reacting to each other.
On the software side, mainly vvvv and Unity3D have been used.

Design Challenge

The biggest challenges were the facts that there was going to be very broad target groups and a rather complex exhibition topic, smart data. The existing showroom and its technology needed to be utilized in a completly new way to deliver a true experience that empowers the overall brand of the house of digitalization, that hosts the exhibition.
Connecting all exhibits in an understandable and entertaining way, visually and in functionality, was as important as delivering education to all visitors.

Research

The whole exhibition was curated and design based upon internal research of all topics smart data.
The goal from the beginning was, to create a exhibition that addresses a very broad target group, ranging from grammar school classes to senior citizens. It should also be able to entertain people who are feeling native with digital technologies as well as people that are less affine.

Inspiration

We wanted to combine our love for design, experience and technology. The goal was to create a exhibition that impresses and educates alike. Being located inside the House of Digitalisation, we wanted every visitor to feel the possibilities of digitalization and therefore we created all exhibits with real-time content and connected them. Every interaction at every possible point of the exhibition influences the whole state of the showroom, therefore making digitalization omnipresent.

Project Duration

The project started in April of 2023 and the exhibition opened on the 31st of January 2024 in Tulln, Lower Austria, Austria.

Operation Flow

For examples: If a visitor is exploring a particular aspect of the origin of big data, such as health data, then the overarching narrative shown on the 360-degree-Led-wall is also showing more health data

Patents

none

Image Credits

Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ