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Easeye د تغذیوي مکمل بسته بندي by Byhealth Co., Ltd.

Easeye د تغذیوي مکمل بسته بندي by Byhealth Co., Ltd. is a highly esteemed winner of the very prestigious 2025 د سپینو زرو A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.


سپین زربسته‌بندي· 2025

Easeye د تغذیوي مکمل بسته بندي

by Byhealth Co., Ltd.

Client: Creative Department of BYHEALTH Co., Ltd.

د سپینو زرو A' Design Award جایزه Winner in بسته‌بندي Category

Colors

The Design

About Easeye د تغذیوي مکمل بسته بندي

ایزآی (Easeye) د ماشومانو د سترګو د تغذیوي مکمل لپاره د بسته بندۍ ډیزاین دی. د حیواناتو زړه راښکونکي انځورونه د دودیز درملو د بسته بندۍ بڼه بدلوي او د درملو ته ورته محصولاتو په وړاندې د ماشومانو مقاومت کموي. د حیواناتو روښانه سترګې پام ځانته اړوي او د لید لپاره د محصول ګټه ښیي. د برانډ په نوم کې e توری د یوې لویې سترګې په بڼه انځور شوی دی. د بوتل سرپوښ د دریو رنګونو په انجکشن مولډینګ سره جوړ شوی دی. یوه ۱۳ ملي متره کشولو کړۍ په اسانۍ سره څیرې کیږي، او د میاشتنۍ (هلال) بڼې سرپوښ په یوه لاس خلاصیږي. سرپوښ له بوتل سره نښتی پاتې کیږي ترڅو د ورکېدو مخه ونیسي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Easeye د تغذیوي مکمل بسته بندي د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Easeye د تغذیوي مکمل بسته بندي څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Easeye د تغذیوي مکمل بسته بندي یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In order to reduce children's resistance to drug-like food, the packaging design of cute animal patterns is used to break the stereotype of traditional drug packaging and reduce the psychological burden of children. The shining eyes of the animals attract attention, visually communicate the benefits of the product on the eyes, and enhance the child's awareness. Professional layout design enhances the credibility of the product and wins the trust of parents.
Dimensions & Packaging
Length 50mm x width 50mm x height 107mm
Tags
Brand Design, Packaging Design, Vi Design, Health Food Packaging, Visual Design, Eyes, Illustration Design, Animal Design, Logo Ddesign, Bottle Design
Production Technology
The design of the bottle cap uses advanced three-color injection molding technology to ensure tightness. The 13mm wide pull ring has been tested 500 times and can be easily torn by the user. The crescent-shaped canopy design fits the natural curve of the thumb and can be easily pushed open with one hand. The smart connection between the bottle cap and the bottle body avoids the trouble of loss, and takes into account the dual concerns of product quality and user experience.
Design Challenge
Easeye's logo update featuring animal images captivates children and young parents. The design resonates with consumers on both visual and emotional planes, underscoring environmental consciousness. This strategy not only strengthens the brand's bond with younger audiences but also stimulates market growth and propels the industry towards sustainable practices.
Research
Easeye has successfully appealed to children and young parents by updating its logo and incorporating animal images. The new design resonates visually and emotionally with consumers and emphasizes environmental protection. This strengthens the brand's connection with younger consumers, promotes market growth and drives sustainable development of the industry.
Inspiration
Easeye is a brand focused on eye nutrition. In order to strengthen and expand the children's market, Easeye launched this brand rejuvenation upgrade. This upgrade redesigned the brand logo, the letter e in the brand name was designed as a smart big eye, applied to all product packaging. The cute animal pattern reduces the psychological burden of people, especially children, and the design style is loved by young people.
Project Duration
The project started in November 2023, took six months to complete, and was first listed in April 2024, and has been sold on major e-commerce platforms in China.
Operation Flow
The eye pattern is derived from the letter "e", which intuitively conveys the product function and shows the brand characteristics. Combined with cute animal design, attract young consumers, especially reduce the psychological burden of children. The 13mm pull ring is easy to tear, the crescent lid is easy to open with one hand, and the bottle cap is integrated with the bottle body, preventing loss and improving user experience.
Patents
Year 2023 Trademark holder BYHEALTH Inc. Health Vision Hammer has been protected by China Copyright Center, year 2023, registration number: Guo Zuodeng ZI-2024-F-00108447, copyright holder: Byhealth Co., Ltd.The bottle cap design on the packaging has been patented, year 2016 Patent number :ZL201620294562.6 Patentee: Byhealth Co., Ltd.
Team Members
Darren
Guanru
Xiaohong
Kayee
Pure
Gaoda
Image Credits
Photo 1: Photographer Feng, Easeye, 2014
Video credits: Darren, Guanru, Kayee

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