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Al Mar Suites لوګو by Anna Paula Martinelli

Al Mar Suites لوګو by Anna Paula Martinelli is a highly esteemed winner of the very prestigious 2025 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.


اوسپنهګرافیک· 2025

Al Mar Suites لوګو

by Anna Paula Martinelli

Client: Anna Martinelli

د اوسپنې A' Design Award جایزه Winner in ګرافیک Category

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Verified Award Winner

Verify Award Status for #163387

Colors

The Design

About Al Mar Suites لوګو

د Al Mar Suites لوګو په بنسټیز ډول د دې بوتیک هوټل پایښت، عصریت او ساده والی څرګندوي چې په برازیل کې موقعیت لري. مستقیم او معاصر کرښې د هوټل له معمارۍ سره سمون لري، او د ارګانیک ډیزاین سره یوځای چې د سمندر څپو ته اشاره کوي، دا لوګو پاک، مستقیم دی او په مؤثره توګه د دې برازیلي ساحل د ارامۍ او سپکتیا احساس انتقالوي. د شګو رنګ هم د چاپیریال د اشارې او د هوټل د ټولو آرایښي او جمالیاتي عناصرو سره سمون لپاره غوره شوی دی.

The Recognition

About the د اوسپنې A' Design Award جایزه

Al Mar Suites لوګو د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Al Mar Suites لوګو څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Al Mar Suites لوګو د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Based on the concept of this sustainable boutique hotel in Brazil, the creation of its logo embraisses its main characteristics. The color refers to the beach, and also the feeling of comfort and simplicity of the inn. Combining the straight and simplified modern lines of the inn's architecture with the sea wave, makes the hotel's logo playful and youthful but still serious and contemporary. The main objective is to convey the feeling of finding new experiences and a high standard of quality.
Dimensions & Packaging
Logo Development, applicable to any material.
Tags
logo, graphic design, beach logo, brazilian logo, hotel, hotel logo
Production Technology
For this logo, everything started with a hand drawing, to understand the typography style created and whether the combination of straight lines would work with the wave design. After that, the design was vectorized and all the alignment and framing was adjusted so that the logo was completely symmetrical.
Design Challenge
The biggest challenge of this project was to create something that made sense within the context of the hotel’s location without actually knowing the city in which it is built. Being 2400 km away from the hotel, advanced research into the city and regional peculiarities was of great importance in uniting the hotel’s concept with its beach of origin.
Research
For this project, the research needed to be done online and with interviews with the hotel partners. It was also necessary to work with an analysis of the architectural project in progress, as well as items from the initial inspiration panel to create a unified communication throughout the structure. The creation was made with the active participation of the partners who were in Bahia. The main objective was to create a logo that was clean, with a modern look and yet with the beach atmosphere of the region.
Inspiration
The inspiration of this project was the sand and the calm waves of Praia do Forte, beach where the hotel is build. The modernity and simplicity of the hotel's architecture and decoration were also combined in the creation of the project.
Project Duration
The project started in january 2023 in Curitiba, for the hotel in Praia do Forte. The hotel opened in December 2023.
Operation Flow
The logo has a simple shape and is easy to apply. It can be used in countless ways and easily understood by the public.
Team Members
Anna Martinelli
Image Credits
Photos Al Mar Suites

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