Iced Hop Gin بسته بندي by Michael Held is a highly esteemed winner of the very prestigious 2025 د برونز A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

برونزبسته‌بندي· 2025

Iced Hop Gin بسته بندي

by Michael Held

Client: Michael Held

د برونز A' Design Award جایزه Winner in بسته‌بندي Category

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Verified Award Winner

Verify Award Status for #163667

View at A' Design Award Press Release Award Badge

Colors

The Design

About Iced Hop Gin بسته بندي

د جن خوند چې د هاپ او پودینې له نغښتلو څخه رامنځته شوی، په خپل بصري پیژندنه کې منعکس شوی دی. یو یخ شوی د هاپ مخروط د یوې ځیرندې کونګۍ سره یوځای د څښاک تازه او یخ جوهر نیسي. د پودینې غالبیت د نیلي رنګونو او سټایل شوو یخنیو ګلانو له لارې په بهرنۍ بسته بندۍ کې منعکس شوی دی. دا یخ او پاک موضوع په یخني شیشه بوتل کې دوام لري، چیرې چې فلزي لیبل یخني تاثیر ښه کوي. نازک یخني نقشې او د واورې دانو ځانګړتیاوې په سطحه باندې برجسته شوي دي، چې تازه موضوع پیاوړی کوي. هر عنصر د جن تازه کوونکی ځانګړتیا ملاتړ کوي.

The Recognition

About the د برونز A' Design Award جایزه

Iced Hop Gin بسته بندي د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Iced Hop Gin بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Iced Hop Gin بسته بندي اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
Dimensions & Packaging: 72 mm x 72 mm x 193 mm
Tags: Gin, Infused, iced, owl, hop,
Production Technology: In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
Design Challenge: At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
Research: Not applicable
Inspiration: The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
Project Duration: The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.

The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm.
Operation Flow: The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
Team Members: Michael Held
Image Credits: Images: Photographer tm studios visuelle medien GmbH, 2024.