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Xiao Liu 30th Anniversary د ډالۍ بکس by Ziqiong Li

Xiao Liu 30th Anniversary د ډالۍ بکس by Ziqiong Li is a highly esteemed winner of the very prestigious 2025 د سپینو زرو A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.


سپین زربسته‌بندي· 2025

Xiao Liu 30th Anniversary د ډالۍ بکس

by Ziqiong Li

Client: ONE DESIGN Brand Co., Ltd

د سپینو زرو A' Design Award جایزه Winner in بسته‌بندي Category

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The Design

About Xiao Liu 30th Anniversary د ډالۍ بکس

دا نوښت د یوې داسې ادارې لپاره چمتو شوی چې د شیان په ښاري سیمه کې له دېرشو څخه ډېر فزیکي پلورځایونه لري. د بسته بندۍ ډیزاین د مصرف کوونکي له تجربې سره په نازکه توګه تړلی دی. دا په هنري ډول د وخت موضوعي عنصر یوځای کوي ترڅو د شرکت او د هغې پیرودونکو ګډه وختي سفر منعکس کړي، د ادارې بنسټیز ارزښتونه او سوکالي څرګندوي. برسېره پردې، دا د مصرف کوونکو له خوا راوپاروونکی احساساتي غږ هم په ځان کې لري. وخت دې مه پژمېږي؛ زموږ اړیکه دې تلپاتې وي!

The Recognition

About the د سپینو زرو A' Design Award جایزه

Xiao Liu 30th Anniversary د ډالۍ بکس د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Xiao Liu 30th Anniversary د ډالۍ بکس څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Xiao Liu 30th Anniversary د ډالۍ بکس یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project is specifically designed for an entity with over 30 physical outlets in Xi'an. The packaging design is closely linked to e consumer experience.
By integrating the "time" theme, it represents the journey that the company and its customers have shared over time. This is a powerful way to showcase the company's core values and its prosperity, as it ties the company's growth and success to the relationship with its customers.
It also encapsulates the emotional connection with the consumers. The phrase "Let time not wither; may our bond be eternal!" further emphasizes this emotional aspect. It implies that the relationship between the company and its customers is not just a business one, but something that is meant to last and withstand the test of time. Overall, this gift box is more than just a packaging; it is a symbol of the company - customer relationship, values, and history.
Dimensions & Packaging
440mmx240mmx130mm
Tags
30th anniversary, gift-box design, years, company
Production Technology
The merchandise is enhanced with gold leaf embellishments, embossed patterns, UV varnish, and other decorative techniques, complemented by metal emblems and textured paper accents.
Research
This initiative is tailored for an entity with over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of "time" to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. "Let time not wither; may our bond be eternal!"
Inspiration
The gift box was inspired by the company's 25 - year artisanship and its foundational values. The theme "Silent Passage of Years, Rings Marking Time" is central. To bring this theme to life, embossing techniques were used to create the "rings" design. This not only visualizes the concept of time passing but also gives a tactile and visual element to the gift box.
The choice of white and gold papers is significant. White and gold together can give an impression of luxury and richness. It also aims to capture the essence of an era known for its splendor, adding a layer of historical and cultural significance to the gift box.
Project Duration
The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Operation Flow
The box is designed with a pull - out drawer, and the pull - out piece serves as an important interactive device for the brand to convey its emotions to consumers. In combination wi e time - axis design on the outer box, the medallion - arrowhead on the pull - out piece moves through each important year, implying that the consumer has journeyed through 30 years wi e enterprise. When the box is opened, there is the brand's profound emotional expression - the important enterprise scenes over the past 30 years. This shows that the brand has grown along with the consumer's age and generates emotional resonance.
Team Members
Xiao Yaqin
Li Ziqiong
Cai Xueqin
Shaanxi University of Science & Technology
One Design Brand Communication Co., Ltd.

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