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No Excuse کراس بروشر by ABC Design Communication

No Excuse کراس بروشر by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 د اوسپنې A' Design Award جایزه in ټولنیز ډیزاین Competition Category.


اوسپنهټولنیز· 2025

No Excuse کراس بروشر

by ABC Design Communication

Client: ABC Design Communication

د اوسپنې A' Design Award جایزه Winner in ټولنیز Category

Colors

The Design

About No Excuse کراس بروشر

دا د کراس بروشر ډیزاین د پوهاوي لوړولو او عمل ته وهڅولو لپاره یو قوي او نوښتګر وسیله ده. د دې متقابل بڼه، جرات لرونکي لیدلوري، او اغیزمن احصائیې په مؤثره توګه د مسلې بیړنیتوب څرګندوي. د کارونکو سره په شخصي کچه د ښکیلتیا او د ګډون هڅونې له لارې، دا کیوب د بدلون لپاره د محرک په توګه کار کوي، او افراد ته د ښځو د امنیت او مساواتو لپاره فعال مدافع کیدو توان ورکوي.

The Recognition

About the د اوسپنې A' Design Award جایزه

No Excuse کراس بروشر د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له No Excuse کراس بروشر څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. No Excuse کراس بروشر د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
Dimensions & Packaging
Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
Tags
noexcuse, women, violence, abcdesign, brochure, awareness, social
Production Technology
The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
Design Challenge
The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
Research
The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
Inspiration
The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
Project Duration
The project started in July 2024 in Athens and finished in September 2024 in Athens.
Operation Flow
The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
Team Members
Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis

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