Seoul Auction The Concierge داخلي ډیزاین by Hyunju Julia Lee is a highly esteemed winner of the very prestigious 2025 د برونز A' Design Award جایزه in د دننۍ فضا او نندارتون ډیزاین Competition Category.
برونزدننۍ ډیزاین· 2025
Seoul Auction The Concierge داخلي ډیزاین
Client: Seoul Auction
د برونز A' Design Award جایزه Winner in دننۍ ډیزاین Category
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The Design
About Seoul Auction The Concierge داخلي ډیزاین
د سیول د لیلام په مرکز کې دا کانسیرج د فضا په فضا کې د مینیمالیستي مفهوم له لارې د لوکس پرچون پلور بیا تعریفوي. د ګالري په څېر لابي کې په بې درزه توګه ادغام شوی، دا یو ارام او نفیس چاپیریال وړاندې کوي چیرته چې ساده والی د لیدلو تجربه پیاوړې کوي. یوه لویه شیشې دروازه او پراخه کړکۍ د خلاصتیا او احتیاط تر منځ توازن ساتي، پداسې حال کې چې په دقت سره ځای په ځای شوي هنري اثار او معلق شیلفونه په نرمۍ سره لیدونکي لارښود کوي. د خالي فضا د ښکلا په منلو سره، دا کانسیرج د لوکس تصور لوړوي او محصولاتو ته اجازه ورکوي چې مرکزي صحنه ونیسي.
The Recognition
About the د برونز A' Design Award جایزه
Seoul Auction The Concierge داخلي ډیزاین د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Seoul Auction The Concierge داخلي ډیزاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Seoul Auction The Concierge داخلي ډیزاین اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Located in Seoul Auction's lobby, The Concierge embodies minimalist architecture, seamlessly integrated with the white gallery. Designed as a space within a space, it balances openness and privacy with a large glass door and strategically placed artwork. Luxury products are showcased in rectangular boxes against all-white walls, emphasizing the beauty of blank space. This design highlights minimalist beauty, where every element serves a purpose and enhances the elegance of the space.
- Dimensions & Packaging
- The Concierge is W4590mm x L5550mm x H3000mm, situated within a lobby with an overall height of 4300mm. To optimize the space, we integrated the lobby’s air circulation and air conditioning system using an exposed ceiling structure. This design not only ensures effective air flow but also enhances a sense of openness and continuity. As a result, the space feels more expansive and inviting, complementing the minimalist aesthetic.
- Tags
- MinimalistInteriorDesign, RetailInteriorDesign
- Production Technology
- The design required high-precision craftsmanship to achieve a minimalist aesthetic within the existing lobby. We used a seamless joint technique to integrate new walls with existing ones. Lacking an electrical floor box, we routed electric and fire lines from the ceiling along the existing column, seamlessly concealing them to preserve the minimalist design. Located at the lobby corner with two sides facing the unmodifiable facade, we planned construction meticulously to avoid impact.
- Design Challenge
- One challenge was maintaining openness while ensuring privacy in a compact space. We achieved this by strategically placing the reception desk and using a transparent glass door and window that balance visibility and discretion, offering a serene consultation experience. Another challenge was making the space discreet by day but a showcase at night. We used the building's perforated skin and wood display shelves to control visibility, allowing The Concierge to softly glow at night, drawing attention subtly.
- Research
- An in-depth study of minimalism in traditional Korean art and architecture influenced the concept of beauty of blank space, showing that simplicity enhances the perceived value of luxury products. This insight guided the use of blank space to highlight watches and jewelry. The concept of space within a space emphasized harmony with the surrounding environment, leading to the seamless integration of The Concierge with the gallery of Seoul Auction's lobby with carefully positioned artwork.
- Inspiration
- The design of The Concierge was inspired by creating a serene, sophisticated environment that reflects the values of Seoul Auction. We aimed for a space that showcases luxury items while enhancing the viewing experience through simplicity. The space within a space concept fosters intimacy, inviting visitors while maintaining privacy. Our research into minimalist architecture emphasized light and space, leading us to embrace the beauty of blank space to elevate the perception of luxury.
- Project Duration
- This project started in May 1 and finished in June 3, in Seoul, Korea.
- Operation Flow
- The large glass door and window create an open, inviting atmosphere, reducing psychological barrier to entry. Strategically positioned, the reception desk ensures privacy during consultations, offering comfort for high-end clients. This balance of openness and privacy enhances customer interaction. The layout guides visitors through a rhythmic sequence of display areas, encouraging exploration without overwhelming them.
- Team Members
- Designer: Hyunju Julia Lee
- Image Credits
- Photographer: Teo
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