Hong Lou Meng Dream Ten د الکول بسته بندي by Chuan Zhang

Hong Lou Meng Dream Ten د الکول بسته بندي by Chuan Zhang is a highly esteemed winner of the very prestigious 2025 د اوسپنې A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

اوسپنهبسته‌بندي· 2025

Hong Lou Meng Dream Ten د الکول بسته بندي

by Chuan Zhang

Client: Chuan Zhang

د اوسپنې A' Design Award جایزه Winner in بسته‌بندي Category

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Verified Award Winner
Verify Award Status for #164550

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hong Lou Meng Dream Ten د الکول بسته بندي

هانګ لو مینګ ډریم ټېن د بایجیو لپاره یو لوکس بسته بندي ډیزاین دی، چې د چین یو دوديز الکولي مشروب دی. د بوتل بڼه د ګرانډ ویو ګارډن د چت کرښې تعقیبوي، چې دا یو ځای د کلاسیک ناول "د سور خونې خوب" څخه اخیستل شوی دی. د کیلا پاڼو نمونې د بوتل په شاوخوا کې په طبقاتي ډول ترتیب شوي دي، چې د ماللو (نری) لمنو یادونه کوي. بوتل له نفیسه سیرامیک څخه جوړ شوی او د کلوزونی مینا کاري سره بشپړ شوی دی، چې دا هم د چین یو دوديز صنعتي هنر دی. متضاد رنګونه دې بڼه په لیدلو کې ښکاره او روښانه کوي. شکل د اسانه ساتلو او خلاصولو لپاره مناسبت لري، او روښانه لیبل ایښودنه د محصول معلومات وړاندې کوي.

The Recognition

About the د اوسپنې A' Design Award جایزه

Hong Lou Meng Dream Ten د الکول بسته بندي د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Hong Lou Meng Dream Ten د الکول بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Hong Lou Meng Dream Ten د الکول بسته بندي د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Dimensions & Packaging: 150*300*115mm
Tags: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Production Technology: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Design Challenge: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Research: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Inspiration: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Project Duration: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Operation Flow: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Team Members: Chuan Zhang