Hagata Farm Pickles بسته بندي by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 د اوسپنې A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
اوسپنهبستهبندي· 2025
Hagata Farm Pickles بسته بندي
Client: Hagata Farm
د اوسپنې A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #164705The Design
About Hagata Farm Pickles بسته بندي
د پیرودونکي شخصیت منعکس کولو لپاره، لوګو کې د پیرودونکي لاس او د سپین مولی تخمونه د نقشو په توګه شامل شوي دي. د پوښ پر سر زرغون کاغذ د سپین مولی پاڼه استازیتوب کوي. د سبزیجاتو رنګونه او ژوندیتوب د نازکو نقطه لرونکو نمونو له لارې څرګند شوي چې جوړښت او ژورتیا انتقالوي. د سپین مولی سپینتیا ټینګار کولو لپاره، د لیبل ډیزاین لږترلږه ساتل شوی. په پوښ پوښل شوی زرغون کاغذ د بسته بندۍ او د قدردانۍ لیک په توګه هم کار کوي چې په شاته اړخ کې چاپ شوی، د محصول او پیرودونکي ترمنځ اړیکه پیاوړې کوي.
The Recognition
About the د اوسپنې A' Design Award جایزه
Hagata Farm Pickles بسته بندي د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Hagata Farm Pickles بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Hagata Farm Pickles بسته بندي د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
- Dimensions & Packaging
- Width 80 mm,Depth 80 mm,Height 75 mm
- Tags
- Package design , pickles , farmers , Japanese food
- Production Technology
- We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
- Design Challenge
- Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
- Research
- Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
- Inspiration
- The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
- Project Duration
- The project started in 2022 in Niihama City, Ehime Prefecture.
- Operation Flow
- The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
- Image Credits
- #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao
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