Cristaderm د برانډ هویت by Wai Ho Cheung

Cristaderm د برانډ هویت by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2025 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

اوسپنهګرافیک· 2025

Cristaderm د برانډ هویت

by Wai Ho Cheung

Client: Cristaderm

د اوسپنې A' Design Award جایزه Winner in ګرافیک Category

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Colors

The Design

About Cristaderm د برانډ هویت

کرسټاډرم د کوریا د پوستکي پاملرنې برانډ دی چې ساینسي نوښت له عالي ډیزاین سره یوځای کوي. د DNA دوه ګونی هیلکس څخه الهام اخیستل شوی، د دې لیدلوري هویت پیچلي مالیکولي نقشې او کوریايي توري لري چې یو ښایسته جمالیات رامنځته کوي. لوګو د پاک فونټ او متوازي الاضلاع نقش سره د دقت او نوښت نښه ده. د آیکون سیسټم کیمیاوي مالیکولي فورمولونه د کوریايي تورو سره یوځای کوي چې کلتوري او فکري ژورتیا ورزیاتوي. دا فکري ډیزاین ډاډ ورکوي چې د کرسټاډرم انځور اغیزمن او په لیدلوري ډول زړه راښکونکی دی او د پوستکي پاملرنې کې نوی معیار ټاکي.

The Recognition

About the د اوسپنې A' Design Award جایزه

Cristaderm د برانډ هویت د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Cristaderm د برانډ هویت څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Cristaderm د برانډ هویت د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cristaderm is a pioneering skincare brand from Korea, that revolutionizes skincare through cutting-edge biological science and innovative design. The brand specializes in creating professional, mature, and efficient skincare products, incorporating plant exosomes to address various skin issues. This unique approach ensures that every product is both scientifically advanced and aesthetically appealing.
Dimensions & Packaging: Logo, Brand Identity Guidelines, Name Card, Packaging, Booth
Tags: Logo, Brand, Identity, Visual, Name Card, Packaging, Booth, Skincare, Korean, Exosome
Production Technology: Cristaderm leverages the scientific properties of DNA's antiparallel chains and hydrogen bonds to craft its unique design language. The brand's logo, featuring a clean and powerful font, effectively symbolizes the power and precision of science. A prominent feature of the logo is the planar parallelogram motif, inspired by plant exosomes and the intricate structures of DNA, underscoring Cristaderm’s commitment to integrating biological components into skincare. This thoughtful design ensures that each product reflects the brand's high standards in both effectiveness and visual appeal, offering a harmonious blend of scientific rigor and aesthetic sophistication that resonates with the public.
Design Challenge: The main challenge was to create a design that perfectly balances visual appeal and scientific rigor. The goal was to develop a product line that not only grabs attention with its artistic design but also stands out in the market for its strong scientific foundation. This unique blend of art and science ensures that Cristaderm’s products are both visually striking and scientifically advanced, setting a new standard in the skincare industry.
Research: Cristaderm focuses on the physiological characteristics and pathogenesis of different skin types, using plant exosomes as the core ingredient. This scientific focus is mirrored in the brand’s design, which emphasizes clarity, precision, and innovation. The products meet strict scientific standards, ensuring that the design is not only visually appealing but also functionally effective.
Inspiration: Cristaderm’s design is inspired by DNA’s double helix, with antiparallel chains and precise base pairing. This scientific elegance is woven into the brand identity, reflecting its sophisticated roots. The icon system merges chemical molecular formulae with the structure of Korean characters, creating a visually striking design. This blend enriches the brand’s scientific context, highlighting its commitment to innovation and adding cultural and intellectual depth reminiscent of a laboratory.
Project Duration: The project started in July 2021 in Seoul and finished in September 2021 in Hong Kong
Operation Flow: The brand's icon system uniquely merges chemical molecular formulae with elements from the Korean language, plant exosomes, and laboratory motifs, creating a design that is both visually striking and scientifically rich. The circular forms and the combination of long and short strips from the Korean characters add layers of cultural and intellectual depth. Meanwhile, the intricate designs of plant exosomes and laboratory imagery emphasize the brand's innovative approach to skincare. This is complemented by a vibrant palette that reflects the essence of the 21 plant exosomes used in their formulations, underscoring Cristaderm’s commitment to scientific innovation and the natural world.
Team Members: Wai Ho Cheung