Liv Dach Rlp د لوگو ډیزاین by Nikolai Janz is a highly esteemed winner of the very prestigious 2025 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
برونزګرافیک· 2025
Liv Dach Rlp د لوگو ډیزاین
by Nikolai Janz
Client: LIV Dach RLP
د برونز A' Design Award جایزه Winner in ګرافیک Category
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The Design
About Liv Dach Rlp د لوگو ډیزاین
Liv Dach Rlp د آلمان په یوه د چت جوړولو لست د صنعتي اتحادیې لپاره جوړ شوی د لوگو ډیزاین دی. دا نښه له هغو د چت بڼو نه ډډه کوي چې د چت جوړولو اتحادیو او شرکتونو په ډیری لوگو کې لیدل کیږي. ساده جیومیټریک بڼې سره یوځای شوې چې یو پاک او بې مهاله سمبول رامنځته کړي. لوگو د اندازه بدلولو وړ دی او هم د یوه کوچني فیویکون (favicon) او هم د لویو بیلبوردونو لپاره کار کوي. دا ډیزاین د ډیجیټل او چاپي رسنیو ترمنځ یوشان اړیکو ته ملاتړ کوي. د سمبول سادگي اتحادیه اسانه د پیژندلو او په یاد ساتلو وړ ګرځوي.
The Recognition
About the د برونز A' Design Award جایزه
Liv Dach Rlp د لوگو ډیزاین د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Liv Dach Rlp د لوگو ډیزاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Liv Dach Rlp د لوگو ډیزاین اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is the logo design for the Guild Association of Roofing Crafts. The goal was to create a timeless and clean logo without using typical roof shapes, which are featured in over 90% of logos for roofing associations and companies.
- Dimensions & Packaging
- The logo works equally well as a small favicon and on large-scale billboards.
- Tags
- logo, branding, corporate design, cd, ci
- Production Technology
- Using and combining simple shapes in Adobe Illustrator.
- Design Challenge
- The most challenging part was creating a symbol that stands out from other logos in the industry while still gaining acceptance among the members.
- Research
- First, several interviews were conducted with representatives of the association. Subsequently, the designs of roofing companies from other federal states and guilds were analyzed. The strengths and weaknesses of these designs were evaluated and discussed with the association. Close collaboration with the client was essential to ensure that the result not only looked good but was also fully understood in its entirety.
- Inspiration
- The design needed to work across all platforms and be scalable. It should remain versatile and effective in both digital and print media, not just today but also in the years and decades to come. The simplicity of the logo makes it easy to remember.
- Project Duration
- The project started in September 2023 in Hilden, Germany and finished in January 2024.
- Operation Flow
- The new corporate design ensures consistent communication across all channels and levels, creating a unified brand experience. It's intuitive and adaptable, making it easy to apply in various contexts, from digital to print. The updated visuals improve recognition and engagement by resonating with the target audience. Key elements like typography, color schemes, and imagery are optimized for clarity and impact, resulting in better performance, stronger brand identity, and seamless interaction for all users.
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