Centrestage 2024 د فیشن سوداګریز غونډه by Rachel Tsang

Centrestage 2024 د فیشن سوداګریز غونډه by Rachel Tsang is a highly esteemed winner of the very prestigious 2025 د برونز A' Design Award جایزه in د محفل او پېښې ډیزاین Competition Category.

برونزپېښه· 2025

Centrestage 2024 د فیشن سوداګریز غونډه

by Rachel Tsang

Client: Hong Kong Trade Development Council

د برونز A' Design Award جایزه Winner in پېښه Category

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Colors

The Design

About Centrestage 2024 د فیشن سوداګریز غونډه

سنټرسټیج ۲۰۲۴ یو څلور ورځنی فیشن غونډه ده چې په هانګ کانګ کې ترسره شوه. سنټرسټیج ۲۰۲۴ د ۱۷ هیوادونو او سیمو څخه ۲۵۰ برانډونه وړاندې کړل، د فیشن نندارو، سیمینارونو، د اړیکو رامنځته کولو فعالیتونو او فیشن سفرونو سره یوځای. د ډیزاین موضوع د لاسي هنري مهارت او تخنیکي پرمختګ سره یوځای کړه، چې د زړه رنګ، د انځور اچونې رڼا، LED دیوالونو او یو متقابل ذخیره (فرش) له لارې څرګنده شوه. اصلي ځای له ۱۱۰۰۰ چارګونو مترو څخه ډیر پوښښ کاوه او پنځو موضوعاتي سیمو ته ویشل شوی و. یوه جلا ماښامنۍ نندارې د یو غونډ منډه ډګر کاروله چې د یو لوی خوشبویي غره په منځ کې متمرکز و.

The Recognition

About the د برونز A' Design Award جایزه

Centrestage 2024 د فیشن سوداګریز غونډه د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Centrestage 2024 د فیشن سوداګریز غونډه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Centrestage 2024 د فیشن سوداګریز غونډه اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CENTRESTAGE, the annual highlight of the Asian fashion scene, serves as a premier platform for promoting global designer brands and collections and facilitating the launch of new products in the region. HKTDC invited industry professionals from around the world to participate in the annual event, fostering collaborative opportunities. This year we showcased 250 brands from 17 countries and regions, offered a captivating lineup of events including fashion shows, seminars, networking activities and fashion tours for all visitors.
Dimensions & Packaging: This year's CENTRESTAGE events were divided into two parts. The ELITES show at the Hong Kong Palace Museum occupied 450 sqm and hosted 300 guests. The grand event at the Hong Kong Convention and Exhibition Center spanned over 11000 sqm, featuring a fairground space and a highlighted main calkwalk stage for 600 guests. The meticulous planning and innovative design elements ensured an immersive and unforgettable experience for all attendees.
Tags: CENTRESTAGE, Hong Kong Fashion Event, HKTDC, FASHIONALLY, ELITES, YDC, Fashion Hong Kong, , Asia’s Fashion Spotlight, Exhibition Design
Production Technology: The couture journey began with raw fabric, progressing through craftsmanship to modern technology. Projection technology and lighting created dynamic patterns on fabric, with LED walls and interactive floor enhancing the immersive experience. Decorative elements like mega cotton fabric, beads, plastic, and LED lights symbolized fashion's evolution. Graphics blended classical lace and embroidery with futuristic coding and pixel elements, featured with AI generated models with runway shows, illustrating the dynamic transformation of fashion craftsmanship across different eras.
Design Challenge: We dedicated 9 months from thorough research, planning, follow with study industry trend and innovative design. This approach aimed to create a "wow" factor, such as the 10m long interactive floor with dynamic hanging fabric above. Similarly the vibrant overhead neon LED light strings at the Urban zones required detailed drawing and coordination. It was also crucial to have an experienced support team on site, especially for ELITES at the Hong Kong Palace Museum, ensuring a smooth move-in and transforming the museum space into an immersive show venue within 16 hours.
Research: The CENTRESTAGE event featured an AI-generated model video to promote exhibitors' collections, created immersive and interactive moments perfect for Instagram. A highlight was the use of over 150,000 incense sticks to form a mega-sized incense mountain, serving as a dynamic backdrop for the ELITES models. This innovative approach combined traditional craftsmanship with cutting-edge technology, offering an unique and captivating experience for all attendees.
Inspiration: The combination of "craftsmanship" and "technological advancement" was the concept of the event, which transformed traditional craft techniques and innovative technologies into stylish and unique fashion. The use of bold red color represented motivated action for the fashion industry. The vitality and strong emotions, including love, passion, and intensity, in the “craftformation” broke through traditional fashion arts with avant-garde trends and creativity.
Project Duration: CENTRESTAGE, a 4-day fashion event, was held from 4th to 7th September 2024 at the Hong Kong Convention and Exhibition Centre (HKCEC). The CENTRESTAGE ELITES show took place at the Hong Kong Palace Museum the night before the fair opened.
Operation Flow: The main event at HKCEC featured five thematic zones: Craftmanship, Urban, Contemporary, Athleisure, and Circular Fashion. The strategically designed layout and thoughtful venue decoration, including the Main Stage, Presentation, and Mini Parade areas enriched our trade hall & shows variety. For the ELITES show at the Palace Museum, inspired by "HOME" and "Circle" concept, we created a circular runway centered with a 5.8m diameter by 2.3m height, a mega incense mountain, blended with unique lighting effects to create a world-class haute couture event.
Team Members: HKTDC Creative Department
Image Credits: Hong Kong Trade Development Council