Diageo Travel Retail د خرڅلاو کورنۍ ډیزاین د L'Atelier Five Ltd. لخوا د خورا باوقاره 2025 د برونز A' Design Award جایزه په د دننۍ فضا او نندارتون ډیزاین سیالۍ کټګوري کې یو ډیر ارزښتمن ګټونکی دی.
برونزدننۍ ډیزاین· 2025
Diageo Travel Retail د خرڅلاو کورنۍ ډیزاین
د L'Atelier Five Ltd. لخوا
پیرودونکی: L'Atelier Five Ltd
په دننۍ ډیزاین کټګوري کې د د برونز A' Design Award جایزه ګټونکی
تایید شوی د جایزې ګټونکی
د #167830 لپاره د جایزې حالت تایید کړئډیزاین
د Diageo Travel Retail د خرڅلاو کورنۍ ډیزاین په اړه
دیاجیو ټراویل ریټیل یو داسې دننه ډیزاین دی چې د سیول د انچیون نړیوال هوایي ډګر د لوکس ترمینال لپاره جوړ شوی دی. دا پلورنځی ۴۰.۱۲ مربع متره ساحه لري او دیوالونه یې ۲.۷ متره اوږدوالی لري. د تودوخې له لارې بشوي کورین موادو څخه جوړ شوي مجسمهیي دیوالونه په ساحه کې په نرمۍ سره ګونګسي کيږي، چې د مايع د ډبرو بولو نظر تعقيبوي. سوري لرونکی فلز، ځانګړي ښودنې واحدونه او ځانګړي فرنیچر دننه ډيزاین بشپړوي. ګونګسي شوی نقشه لیدونکي د یوې لارې په اوږدو کې لارښوونه کوي چې په یوه آرامه او متحده چاپیریال کې څو ویسکي برنډونه وړاندې کوي.
پیژندنه
د د برونز A' Design Award جایزه په اړه
Diageo Travel Retail د خرڅلاو کورنۍ ډیزاین د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Diageo Travel Retail د خرڅلاو کورنۍ ډیزاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Diageo Travel Retail د خرڅلاو کورنۍ ډیزاین اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
د ډیزاین تر شا
خبري کټ
اعتبارونه، د ټیم غړي او تخنیکي توضیحات چې د ډیزاینر لخوا وړاندې شوي.
- ځانګړي ځانګړتیاوې
- Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
- ابعاد او بسته بندي
- 40.12 meter square
2.7M tall walls - ټاګونه
- Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
- د تولید ټیکنالوژي
- Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces - د ډیزاین ننګونه
- While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail. - څیړنه
- The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself. - الهام
- Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
- د پروژې موده
- 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months - د عملیاتو بهیر
- As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
- پیټنټونه
- Diageo Scotland Ltd
- د ټیم غړي
- L’Atelier Five Ltd. and Diageo Scotland Ltd.
- د عکس اعتبار
- L’Atelier Five Ltd. and Diageo Scotland Ltd.
تبلیغ شوی
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نور وپلټئ
اړوند ډیزاینونه
د ورته کټګورۍ څخه نور جایزه ګټونکي ډیزاینونه وپلټئ، د شایستګۍ پر بنسټ ټاکل شوي.
