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Coffee Wave د قهوې کڅوړه by ABC Design Communication

Coffee Wave د قهوې کڅوړه by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 د برونز A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.


برونزبسته‌بندي· 2025

Coffee Wave د قهوې کڅوړه

by ABC Design Communication

Client: Kyma Coffee Grinder’s

د برونز A' Design Award جایزه Winner in بسته‌بندي Category

Colors

The Design

About Coffee Wave د قهوې کڅوړه

د کافي ویو فلټر قهوې بسته بندي یو داسې ډیزاین وړاندې کوي چې سترګې ځانته راښکوي، په ځانګړې توګه د ځوانو لیدونکو ترمنځ. د سرریل جمالیاتو څخه اغیزمن، دا تور او سپین عناصر د زړه ور رنګونو د بلاک کولو تخنیکونو سره یوځای کوي ترڅو یو ځانګړی بصری جوړښت رامنځته کړي. د تضاد او ژوندی تفصیلاتو ترکیب بسته بندي ته یو متحرک احساس ورکوي، چې دا لا ډیر بصری جذابه کوي. د ډیزاین دا طریقه موخه لري چې د مصرف کوونکو سره اړیکه رامنځته کړي، دوی ته بلنه ورکوي چې د برانډ او د هغې پیژندنې سپړنه وکړي.

The Recognition

About the د برونز A' Design Award جایزه

Coffee Wave د قهوې کڅوړه د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Coffee Wave د قهوې کڅوړه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Coffee Wave د قهوې کڅوړه اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
Dimensions & Packaging
Width 98mm x Depth 60mm x Height 180mm
Tags
coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
Production Technology
The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
Design Challenge
The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
Research
The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
Inspiration
The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
Project Duration
The project started in April 2022 in Athens and finished in November 2023 in Athens.
Operation Flow
The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
Team Members
Kornilios Nikolaidis, Andromachi Kakava

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