Snack بسته بندي by Kazuo Fukushima and Haruka Takeuchi

Snack بسته بندي by Kazuo Fukushima and Haruka Takeuchi is a highly esteemed winner of the very prestigious 2025 د برونز A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

برونزبسته‌بندي· 2025

Snack بسته بندي

by Kazuo Fukushima and Haruka Takeuchi

Client: Dali Foods

د برونز A' Design Award جایزه Winner in بسته‌بندي Category

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Colors

The Design

About Snack بسته بندي

د خوراکي توکو د بسته بندۍ بیا نوی کول د هاوچیډیان، یو ښه پیاوړی چینایی د خوراکي توکو برانډ بصري پیژندنه بدلوي. ډیزاین په عصري، د لوبې ډول چلند باندې ټینگار کوي چې زړه ور ټایپوګرافي، د خوښۍ سمبول د خندا نښه، او تیریدونکي بصري عناصر لري چې کرکۍ جوړښت روښانوي. ځانګړي رنګ پالیټونه د اسانه پیژندنې او قوي د رف جاذبې لپاره هر یو خوند توپیر کوي. مجسمه شوي تفصیلات او د UV د ځای چاپ د لمس کولو، لوړ کیفیت احساس اضافه کوي، چې د مصرف کوونکو ښکیلتیا زیاتوي. د دود او عصریت ترمنځ توازن ساتل سره، بسته بندي دواړه وفادار او ځوان مصرف کوونکي جذبوي.

The Recognition

About the د برونز A' Design Award جایزه

Snack بسته بندي د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Snack بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Snack بسته بندي اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Snack packaging rebranding project presents a fresh identity for Haochidian, a well known Chinese snack brand. The initials Hcd offer a modern and international touch, while a smile icon next to the logo represents happiness and friendliness. Floating visuals of biscuits and ingredients highlight the crispy texture and quality. Bold typography, embossed details, and color coded flavors enhance visibility and create a dynamic shelf presence.
Dimensions & Packaging: Paper box : Width 270mm x Depth 185mm x Height 65mm
PVC : Width 90mm x Depth 60mm
Tags: Haochidian, Snack Packaging, Rebranding, Crispy Biscuit, Modern Design, Bold Typography, Flavor Differentiation, Premium Snack
Production Technology: The packaging uses offset printing with spot UV and embossing techniques to highlight the logo and key visuals. These tactile elements enhance the premium feel of the design. High quality cardboard was selected for its durability and ability to maintain product freshness. A color coded design system distinguishes each flavor, improving recognition for consumers.
Design Challenge: The main challenge was to create a contemporary brand identity for Haochidian without losing its established character. Research on consumer behavior emphasized the importance of bold, engaging visuals and tactile design elements. Balancing the brand’s heritage with modern aesthetics required thoughtful design decisions to ensure functionality and consistency across various packaging formats.
Research: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of targets in the market.
Package analysis of the Japanese market.
Inspiration: The project was inspired by the goal of rejuvenating Haochidian, a beloved snack brand with over a decade of history. The design aims to connect tradition with modernity, appealing to a younger, style conscious audience while preserving the brand’s heritage. The smile icon symbolizes joy, while vibrant colors and floating elements bring energy and freshness to the brand image.
Project Duration: The project started in May 2022 and finished in January 2023 in Shanghai.
Operation Flow: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patents: Copyrights belong to Dali Foods
Team Members: Team Member:
Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Zhang YiTing
Creative Agency : FUDESIGN
Image Credits: Photographer: Zhu Jie