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Omar Khayyam د پوسټرونو لړۍ by Vahid Mirzaei

Omar Khayyam د پوسټرونو لړۍ by Vahid Mirzaei is a highly esteemed winner of the very prestigious 2025 د سپینو زرو A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.


سپین زرګرافیک· 2025

Omar Khayyam د پوسټرونو لړۍ

by Vahid Mirzaei

Client: Vahid Mirzaei Design

د سپینو زرو A' Design Award جایزه Winner in ګرافیک Category

Colors

The Design

About Omar Khayyam د پوسټرونو لړۍ

عمر خیام د ښاري پوسټرونو یوه لړۍ ده چې د فارسي شاعر عمر خیام شاعري وړاندې کوي. دا پوسټرونه د شاعر د زیږون د ۹۷۵مې کلیزې په ویاړ جوړ شوي دي. هر پوسټر فارسي ټایپوګرافي د انګلیسي ژباړې سره یوځای کوي چې په پورتنۍ کیڼه برخه کې ځای پر ځای شوې ده. د لیک ډیزاین له کلاسیکې فارسي خطاطۍ څخه الهام اخلي او د ګڼې ګوڼې لرونکو عامه ځایونو کې د لوستلو د اسانتیا لپاره سم شوی دی. هر پوسټر ۱۵۰ په ۱۰۷ سانتي متره اندازه لري او د CMYK رنګ په ۳۰۰ dpi کې کاروي. دا لړۍ د تهران په میټرو سټیشنونو او نورو عامه ځایونو کې نندارې ته وړاندې شوې وه.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Omar Khayyam د پوسټرونو لړۍ د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Omar Khayyam د پوسټرونو لړۍ څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Omar Khayyam د پوسټرونو لړۍ یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
To commemorate the 975th birth anniversary of Omar Khayyam, this project presents urban posters featuring his timeless poetry. The designs integrate Persian typography with English translations in the upper left, bringing his philosophical reflections to public spaces such as metro stations, buses, and city streets, making his wisdom accessible to all and fostering a cultural dialogue between past and present.
Dimensions & Packaging
150 cm X 107 cm
CMYK color
300 dpi
Tags
Khayyam, Poster, Calligraphy, Typography, color, life, minimal
Production Technology
The posters utilize digital typography, combining Persian calligraphy with modern graphic design principles. The process involved custom type design, composition refinement, and digital rendering to ensure clarity and aesthetic harmony. The typography is crafted to evoke the elegance of classical Persian script while maintaining legibility for contemporary audiences in public spaces.
Design Challenge
Balancing traditional Persian calligraphy with modern digital typography was a key challenge. Ensuring readability in busy urban settings, maintaining cultural authenticity, and integrating bilingual content harmoniously required meticulous composition. Additionally, adapting the artwork for various public spaces while keeping a cohesive visual identity posed a creative and technical challenge.
Research
Omar Khayyam was a Persian poet, mathematician, and philosopher whose quatrains explore existential themes, fate, and the passage of time. His poetry has influenced visual arts, literature, and philosophy worldwide. In design and typography, his verses inspire expressive forms, merging aesthetic beauty with intellectual depth. This project extends his legacy into public art, engaging new audiences with his profound reflections.
Inspiration
The project was inspired by Khayyam’s timeless wisdom and its relevance to modern life. His poetry explores fate, existence, and the fleeting nature of time, themes that resonate deeply today. The idea of bringing classical Persian literature into contemporary public spaces came from a desire to bridge history, art, and everyday life, creating moments of reflection amid the urban rush.
Project Duration
The project started in February 2023 in Tehran and finished in June 2023 in Tehran, and was exhibited in Metro stations and urban spaces in May 2023.
Operation Flow
The interaction happens as passersby encounter the posters in urban spaces, catching their eye with intricate Persian typography. The key frames include the first glance, where the poetry’s visual elegance intrigues, followed by reading the English translation, offering accessibility. The final frame is reflection, where viewers connect with Khayyam’s words, making his poetry a part of their thoughts and urban experience.
Image Credits
Designed by Vahid Mirzaei

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