At Leash د څارویو کالر، د څارویو زنځیر by Lance Francisco

At Leash د څارویو کالر، د څارویو زنځیر by Lance Francisco is a highly esteemed winner of the very prestigious 2025 د برونز A' Design Award جایزه in د کورنیو حیواناتو پاملرنې، لوبغاړو، سامانونو او محصولاتو ډیزاین Competition Category.

برونزد حیواناتو پاملرنه· 2025

At Leash د څارویو کالر، د څارویو زنځیر

by Lance Francisco

Client: Lance Francisco

د برونز A' Design Award جایزه Winner in د حیواناتو پاملرنه Category

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Colors

The Design

About At Leash د څارویو کالر، د څارویو زنځیر

At Leash د څارویو لپاره د کالر او زنځیر یو سیټ دی. کالر او زنځیر د TPU-پوښ شوي ویبنګ (پارچې) څخه جوړ شوي دي، چې د دوام، انعطاف او د اوبو د مقاومت له امله غوره شوي دي. دواړه برخې ۳.۸ سانتي متره پلن دي، او دا پلنه بڼه فشار په مساوي ډول خپروي ترڅو د څاروي لپاره آرامتیا رامنځته شي. ۹ ملي متره پیاوړي سوري د زیوراتو (چارمز) د نصبولو امکان برابروي، نو هر سیټ ته شخصي بڼه ورکړل کیدی شي. یوه چټکه بکسوا د ګړندي نښلولو او خلاصولو اجازه ورکوي. دستګیره د لاس، ملا یا د بدن له سره تر لاندې پورته کیدو لپاره د زغملو وړ ده.

The Recognition

About the د برونز A' Design Award جایزه

At Leash د څارویو کالر، د څارویو زنځیر د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له At Leash د څارویو کالر، د څارویو زنځیر څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. At Leash د څارویو کالر، د څارویو زنځیر اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: at leash redefines pet accessories with its signature perforations, allowing for unparalleled customization through attachable charms. Crafted from premium, durable materials in sophisticated colorways, it blends aesthetics with function. The wide design ensures pet comfort and control, while the innovative snap buckle enables effortless fastening. Designed for discerning pet owners, at leash transforms everyday walks into a stylish expression of individuality.
Dimensions & Packaging: Collar: Adjustable length 25-50cm, Width 3.8cm. Leash: Length 2m, Width 3.8cm. Charm Holes: 9mm diameter, spaced 24mm apart. Material: TPU-coated webbing for durability, flexibility, and water resistance. Snap Buckle: Secure, easy-to-use fastening mechanism. Multi-Way Adjustable Handle: Designed for versatile carrying: handheld, waist-worn, or crossbody.
Tags: customizable pet collar, premium pet accessories, stylish dog leash, pet personalization, TPU-coated leash, snap buckle collar, wide collar comfort, adjustable leash handle, functional pet gear, juju holes
Production Technology: at leash is crafted using high-quality TPU-coated webbing, chosen for its durability, water resistance, and smooth, premium feel. The collar and leash feature precision-cut holes reinforced for structural integrity, ensuring lasting performance without compromising flexibility. The snap buckle mechanism is engineered for a secure yet effortless connection. Through multiple prototyping phases, we refined the balance between comfort, strength, and customizability, resulting in a product that elevates both function and style.
Design Challenge: The biggest challenge was integrating customization without sacrificing durability. Existing materials lacked both flexibility and strength, leading us to explore TPU-coated webbing for its resilience and premium feel. Engineering the juju holes to allow for easy charm attachment while maintaining the structural integrity of the collar required multiple iterations. Another challenge was designing an adjustable leash handle that adapts to different carrying styles while remaining sleek and intuitive.
Research: Our research identified gaps in the pet accessories market, particularly the lack of customizable leashes and collars. Competitor analysis and user feedback revealed existing products were too basic or purely functional, lacking personal expression. Testing with pet owners highlighted the need for style and practicality. Durability assessments led to TPU-coated webbing. The key insight was the demand for personalization, inspiring Juju holes for charm attachment. at leash combines thoughtful design, comfort, durability, and personalization.
Inspiration: at leash was born from the desire to merge high-end fashion with pet essentials, creating a product that reflects the owner's personal style while prioritizing pet comfort. Inspired by modular design and the way accessories personalize everyday items, the leash and collar system integrates effortless charm customization. Extensive research into ergonomics, materials, and contemporary aesthetics resulted in a product that is both functional and fashion-forward.
Project Duration: Development began in October 2024 in Shanghai, with multiple iterations to refine materials, durability, and user experience. Each prototype was rigorously tested for comfort, usability, and strength, ensuring the final design meets the highest standards of functionality and aesthetics.
Operation Flow: at leash is designed for ease of use and self-expression. The snap buckle allows pet owners to connect or remove the leash with a simple click. The wide collar provides a comfortable fit, distributing pressure evenly for added security. The Juju holes enable instant personalization: charms click in effortlessly, making each collar unique. The adjustable leash handle adapts to different carrying styles, ensuring both convenience and comfort. By blending function and style, at leash enhances every walk, creating a seamless experience for pets and owners.
Patents: Patent Pending. Xiamen CheWu Consulting Co., Ltd. 2024307446319. 2024. China.