Parsirang د هګیو تولیدونکی by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 د برونز A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
برونزبستهبندي· 2025
Parsirang د هګیو تولیدونکی
Client: Parsirang Eggs
د برونز A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #171319The Design
About Parsirang د هګیو تولیدونکی
په ډیزاین سټوډیو کې، ډیزاینر هڅه وکړه چې د قوي پېژندنې سره بسته بندي جوړه کړي. هغوی یوه چرګه چې رومال یې اغوستی و انځور کړه ترڅو کليوالی او تازه احساس راپاروي. ژېړ رنګ د هګیو زېړه برخه او د سهار تودوخه ښودله، پداسې حال کې چې سور رنګ انرژي او اصليت ورزياته کړ. ټایپوګرافي ټينګه او روښانه وه، چې د پیغام ګړندي رسول یې ډاډمن کړ. د ساعتونو سمون وروسته، وروستی ډیزاین یوازې بسته بندي نه وه؛ دا د کليوالي فارم او تازه هګیو کيسه بیانوله، او پېرودونکو ته باور او کيفيت رسول.
The Recognition
About the د برونز A' Design Award جایزه
Parsirang د هګیو تولیدونکی د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Parsirang د هګیو تولیدونکی څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Parsirang د هګیو تولیدونکی اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
- Dimensions & Packaging
- Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm - Tags
- Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
- Production Technology
- Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design. - Design Challenge
- The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
- Research
- This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
- Inspiration
- The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
- Project Duration
- The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
- Operation Flow
- This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
- Image Credits
- Creator, Illustration and Design: Mohsen Koofiani
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