Sawamura Award 2024 د پیښې اصلي بصری by Takuma Tahara

Sawamura Award 2024 د پیښې اصلي بصری by Takuma Tahara is a highly esteemed winner of the very prestigious 2025 د سپینو زرو A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

سپین زرګرافیک· 2025

Sawamura Award 2024 د پیښې اصلي بصری

by Takuma Tahara

Client: SAWAMURA Inc.

د سپینو زرو A' Design Award جایزه Winner in ګرافیک Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sawamura Award 2024 د پیښې اصلي بصری

د ساوامورا جایزه ۲۰۲۴ یو اصلي بصري دی چې د نویو کارکوونکو لپاره د یوې شرکتي پیښې لپاره جوړ شوی، کومه چې د جاپان په کیوتو کې د کابوکي په یوه دودیز تیاتر کې ترسره شوه. د پیښې موضوع دود او نوښت و. د KABUKU کلمې توري په بېلابېلو ټایپوګرافیو رسم شوي، نو هر توری هم د توري او هم د انځورګرۍ په توګه کار کوي. د جاپان دودیز رنګونه او له تیاتر څخه اخیستل شوي نقشونه له یوه تازه رنګ سکیم سره یوځای شوي. دا اصلي بصري په سندونو، د نندارې د ټکټونو په شکل جوړو بلنلیکونو، مهرونو او خپرونو باندې پلی شو، چې پیښې ته یې یو یوموټی بڼه ورکړه.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Sawamura Award 2024 د پیښې اصلي بصری د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Sawamura Award 2024 د پیښې اصلي بصری څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Sawamura Award 2024 د پیښې اصلي بصری یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
Dimensions & Packaging: Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm
Tags: Key visual, Japanese, tradition, innovation
Production Technology: Adobe Illustrator CC
Design Challenge: The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new.
Research: I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
Inspiration: The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
Project Duration: The project was held at Minamiza, Kyoto, Japan on March 29, 2024
Operation Flow: This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
Image Credits: #All Creator Takuma Tahara