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Sui Li د چینايي بایجیو څښاک بسته بندي by Zhejiang Firstdot

Sui Li د چینايي بایجیو څښاک بسته بندي by Zhejiang Firstdot is a highly esteemed winner of the very prestigious 2025 د سپینو زرو A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.


سپین زربسته‌بندي· 2025

Sui Li د چینايي بایجیو څښاک بسته بندي

by Zhejiang Firstdot

Client: Anhui Golden Seed Winery Co., Ltd.

د سپینو زرو A' Design Award جایزه Winner in بسته‌بندي Category

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Verified Award Winner

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Colors

The Design

About Sui Li د چینايي بایجیو څښاک بسته بندي

سوي لي د چینايي بایجیو څښاک لپاره د بسته بندۍ ډیزاین دی. بوتل د لوړ بوروسیلیکیټ ښیښې څخه جوړ شوی، چې د شفافیت او د زنګ وهنې پر وړاندې د مقاومت لپاره غوره شوی، ترڅو د شرابو رنګ لیدل کیدونکی پاتې شي. د تخم په بڼه سره رنګه لیبل د دریو اړخیزه اغیزې لپاره د فلزي ټرانسفر چاپ په واسطه تولید شوی دی. د بوتل پر سطحه د تخم د رګونو جوړښت لمسیز کیفیت ورزیاتوي. د ډالۍ بکس د سپینو زرو رنګه کارډ سټاک کاروي چې پرې د سکرین چاپ په واسطه د سیند سپینې کرښې چاپ شوې او د UV پروسس په واسطه ښکلې شوې دي. سره زر، تور او سپین رنګونه څرګند توپیر جوړوي. د تخم انځورونه ودې او د څښاک طبیعي سرچینې ته اشاره کوي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Sui Li د چینايي بایجیو څښاک بسته بندي د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Sui Li د چینايي بایجیو څښاک بسته بندي څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Sui Li د چینايي بایجیو څښاک بسته بندي یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Sui Li means a gift of nature, connecting humanity with the natural world, the past with the present. Each sip invites appreciation of natural beauty and the power of time. The packaging centers around the imagery of seeds, blending natural elements, Eastern philosophy, and modern design. The bottle features a texture resembling seed veins and a seed shaped label, visually narrating the cycle of life. Gold, black, and white contrast starkly on the bottle, creating a memorable brand identity.
Dimensions & Packaging
85*85*176
Tags
Chinese Baijiu Packaging, New Chinese Aesthetics, Seed Imagery, Geography and Culture, Bold Color Contrast
Production Technology
The bottle is crafted from high borosilicate glass, chosen for exceptional clarity and corrosion resistance to perfectly display the hue and quality of the liquor.
The golden seed label combines metallic transfer printing with specialized techniques, presenting a more three dimensional and vivid effect.
For the gift box, silver cardstock forms the base, while screen printed white river contours is further enhanced with UV processing for detail precision and refinement.
Design Challenge
To create an emotional bond between the brand and consumers, the packaging visually narrates a life journey of the seed from beginning to full growth. The gold seed shaped label bears Chinese characters of Sui Li, meaning the gift of nature. This is complemented by the seed vein texture on the bottle, symbolizing the continuum of life and the maturation of premium liquor. The color combinations and river contours on the box amplify the natural essence and geographic distinction of the brand.
Research
The rise of new Chinese aesthetics reflects current market trends, where designs blending natural elements, Eastern philosophy and contemporary techniques resonate deeply with consumers. The geographic distinction of the golden brewing zone at latitude 33 degrees north creates a competitive edge for the brand. Building on these insights, the design centers around the imagery of seeds. Every packaging element communicates the brands dedication to nature, craftsmanship, and cultural value.
Inspiration
The design is inspired by Eastern natural philosophies and the vitality embodied in seeds. As the origin of life, seeds represent nurturing, growth, and infinite potential, much like the transformation process from raw materials to premium Chinese Baijiu. Other key visual elements include the golden brewing region at latitude 33 degrees north with its unique natural advantages, and the rivers representing the flow and continuation of life.
Project Duration
The design and development of this project started in Anhui, China, in December 2024. It is scheduled to be launched in China, in December 2025.
Operation Flow
The packaging design prioritizes user experience. The seed vein texture on the bottle surface and metallic gold seed label enhance overall visual appeal while bringing tangible natural charm to consumers with tactile interaction.
Product information is presented with clear visual hierarchy, enabling immediate understanding of key attributes.
Team Members
Qiaoling Xu
Xueyu Xie
Shuyu Qiao
Xudong Wang
Weiwei Lou

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