Xi Feng Jiu Tian Qi د بایجیو بستهبندي by Wen Liu is a highly esteemed winner of the very prestigious 2026 د برونز A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
برونزبستهبندي· 2026
Xi Feng Jiu Tian Qi د بایجیو بستهبندي
by Wen Liu
Client: Shenzhen Oracle Creative Design Co., Ltd
د برونز A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #173078The Design
About Xi Feng Jiu Tian Qi د بایجیو بستهبندي
شي فنګ جیو تیان چي د لوړ کیفیت لرونکي چینایي بایجیو لپاره د بستهبندۍ ډیزاین دی. بوتل له سیمهییز کرسټال څخه جوړ شوی، په سرو زرو الکتروپلیټ شوی او د لیزر په واسطه کیندل شویو نقشونو سره تکمیل شوی دی. سرپوښ له المونیم الیاژ څخه جوړ شوی او د کرسټال الماسي پرېکاریو سره ښکلی شوی دی. د سرپوښ بڼه له هغه فینکس تاج څخه الهام اخلي چې په لرغوني چین کې ناوې پر سر کاوه. ډالۍ بکس له اکریلیک څخه جوړ شوی او ځانګړې بڼه لري. سرپوښ یې د پردې په څېر پورته کېږي او بوتل ورو ورو ښکاره کوي. دا حرکت په دودیزو چینایي ودونو کې د سرې پردې پورته کول را په یادوي.
The Recognition
About the د برونز A' Design Award جایزه
Xi Feng Jiu Tian Qi د بایجیو بستهبندي د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Xi Feng Jiu Tian Qi د بایجیو بستهبندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Xi Feng Jiu Tian Qi د بایجیو بستهبندي اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
- Dimensions & Packaging
- 175mm*120mm*285mm
- Tags
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
- Production Technology
- The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
- Design Challenge
- The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
- Project Duration
- September 2023, Shenzhen, China
- Operation Flow
- The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan
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