Chateau Loulan د شرابو بوتل بسته بندي by Wen Liu

Chateau Loulan د شرابو بوتل بسته بندي by Wen Liu is a highly esteemed winner of the very prestigious 2026 د اوسپنې A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

اوسپنهبسته‌بندي· 2026

Chateau Loulan د شرابو بوتل بسته بندي

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

د اوسپنې A' Design Award جایزه Winner in بسته‌بندي Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chateau Loulan د شرابو بوتل بسته بندي

شاتو لولان (Chateau Loulan) د چین کې تولید شوي کم الکولي نیمه خوږو سپینو شرابو لپاره د بسته بندۍ ډیزاین دی. لیبل یې له فلز څخه جوړ شوی چې برخه یې رنګ شوې او یخ وهلې (فراسټ) پای لري، او پر هغه د لولان ښکلا (Loulan Beauty) په نامه افسانوي څېره انځور شوې ده. د چیني خطاطۍ د الوتونکي سپین (flying white) تخنیک څخه الهام اخیستې کیندل شوې برخه یوه نیمه شفافه کړکۍ جوړوي چې دننه د شرابو رنګ ښکاره کوي. د بوتل په بېخ کې خطاطي کرښې د شرابو د کارخانې د دښتې منظره را یادوي. د بوتل اندازه ۷۶ په ۷۶ په ۳۰۰ ملي متره ده.

The Recognition

About the د اوسپنې A' Design Award جایزه

Chateau Loulan د شرابو بوتل بسته بندي د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Chateau Loulan د شرابو بوتل بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Chateau Loulan د شرابو بوتل بسته بندي د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Dimensions & Packaging: 76mmx76mmx300mm
Tags: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Production Technology: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Design Challenge: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Research: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Inspiration: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Project Duration: August - December 2024, Shenzhen, China
Operation Flow: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Team Members: Creative Direction: Wen Liu
Design Execution: Weijun Liu