Congtai Huofenzi V10 د شرابو بوتل بسته بندي by Wen Liu is a highly esteemed winner of the very prestigious 2026 د سرو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سره زربستهبندي· 2026
Congtai Huofenzi V10 د شرابو بوتل بسته بندي
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
د سرو زرو A' Design Award جایزه Winner in بستهبندي Category
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The Design
About Congtai Huofenzi V10 د شرابو بوتل بسته بندي
کانګتای هوفنزي V10 د یو لوړ کیفیت لرونکي بایجیو لپاره د بسته بندۍ ډیزاین دی، او دا د هوفنزي V لړۍ لومړۍ خپرونه ده چې د زودیاک موضوع لري. د بوتل انځورګري یو مار ښیي چې د کانګتای بایجیو د خوشبویۍ له امله راجذب شوی، له لرې واټن څخه سفر کوي او د څښلو وروسته بدلون مومي. مار د V په شکل کږیږي چې د لړۍ له لوګو سره یوځای کیږي. مالیکولي او خمیره ماير نقشونه، وریجې او دودیز طرحونه د مار په بدن کې اوبدل شوي دي. انځورګري د ډیکل د سوځولو د پروسې له لارې پر ښیښه یي بوتل تطبیق شوې ده. بوتل ۱۰۵ په ۱۰۵ په ۳۰۸ ملي متره اندازه لري.
The Recognition
About the د سرو زرو A' Design Award جایزه
Congtai Huofenzi V10 د شرابو بوتل بسته بندي د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له Congtai Huofenzi V10 د شرابو بوتل بسته بندي څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Congtai Huofenzi V10 د شرابو بوتل بسته بندي د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
- Dimensions & Packaging
- 105mm×105mm×308mm
- Tags
- Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
- Production Technology
- Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
- Design Challenge
- The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
- Research
- The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
- Inspiration
- Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
- Project Duration
- Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co. - Operation Flow
- The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
- Team Members
- Wen Liu
Rui Zhou
Zhuowei Zhang
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