Fluf سوفا (کوچ) by Joao Demele is a highly esteemed winner of the very prestigious 2026 د برونز A' Design Award جایزه in د فرنیچر ډیزاین Competition Category.
برونزفرنیچر· 2026
Fluf سوفا (کوچ)
by Joao Demele
Client: Karams
د برونز A' Design Award جایزه Winner in فرنیچر Category
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The Design
About Fluf سوفا (کوچ)
فلوف (Fluf) یوه سوفا ده چې د ورځني آرام او استراحت لپاره ډیزاین شوې ده. دا سوفا پراخ حجمونه او ارګانیک کرښې لري. یو لرګین بنسټ یې نرم فرش شوی بدن ملاتړ کوي. دا بنسټ د جوړښتي ثبات او دوام لپاره د لرګیو د دقیقو پرې کولو او اتصالونو په واسطه جوړ شوی دی. د ناستې ځای، شا تکیه او د لاس تکیو بالښتونه د مختلف کثافت لرونکو فومونو څخه ډک شوي دي ترڅو د ملاتړ او نرموالي ترمنځ توازن رامنځته کړي. یوه د تنظیم وړ اړخیزه شا تکیه د کارونې مختلف حالتونه اجازه ورکوي، لکه لوستل، آرام کول یا ټولنیز راشه درشه. دا سوفا ۲۶۰ سانتي متره پلنوالی، ۱۰۱ سانتي متره ژوروالی او ۸۵ سانتي متره لوړوالی لري.
The Recognition
About the د برونز A' Design Award جایزه
Fluf سوفا (کوچ) د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Fluf سوفا (کوچ) څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Fluf سوفا (کوچ) اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fluf is a sofa with generous enveloping volumes. Its design expresses comfort even before touch. The wooden base lightly supports the soft upholstered body. The adjustable side backrest allows different modes of use enhancing ergonomics and user experience. More than a sofa Fluf is a piece sensitive to everyday life adaptable fluid and emotionally connected to those who inhabit it.
- Dimensions & Packaging
- Materials and Finishes Fabric and wood
Dimensions Width 260 cm - Depth 101 cm - Height 85 cm - Tags
- Sofa, Fluf, Affection, Comfort, Design, Modern, Karams, Furniture, Brazilian Design, Ergonomic
- Production Technology
- The base of the Fluf Sofa is built with high precision woodworking using accurate cuts and joints to ensure structural stability and durability. The seat backrest and arm cushions are filled with foams of varying densities strategically selected to balance support and softness. The textile finish is applied with careful sewing and shaping techniques ensuring ergonomic comfort and a refined appearance.
- Design Challenge
- The main challenge was balancing the organic look of the design with the needs for comfort adjustability and sustainable materials. The goal was to create a sofa that fits daily life without losing lightness or stability. The adjustable backrest was designed to integrate discreetly into the form. Despite limitations in production and materials the project found creative solutions combining form function and care for everyday living.
- Research
- The research involved ergonomic analysis and sustainable material studies to develop a sofa that combines comfort and environmental responsibility. The goal was to create a versatile adjustable and welcoming design that adapts to different needs. The methodology combined 3D modeling and physical testing with prototypes. The result is a product that balances form and versatility and enhances wellbeing.
- Inspiration
- The Fluf Sofa is born from the desire to translate affection into form and matter. Inspired by the pursuit of emotional comfort, its design expresses warmth and softness. With voluminous cushions and organic lines, it evokes the feeling of an embrace, adapting to the body and daily life. Fluf translates rest as a gesture of care, connection, and presence.
- Project Duration
- Project started in 2024 and was published in 2025 in Sao Paulo.
- Operation Flow
- The Fluf Sofa offers an intuitive and versatile experience. Its adjustable side backrest allows personalized comfort for different moments such as reading resting or socializing. The enveloping cushions support immediate relaxation while the wide seat invites various postures. Interaction flows naturally adapting to daily rituals with comfort functionality and freedom.
- Patents
- Copyright belongs to Joao Demele 2025
- Team Members
- Joao Demele
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