Designtide Tokyo 2024 اصلي دنده: د برانډ پیژندنه by There There - Kazune Watanabe is a highly esteemed winner of the very prestigious 2026 د سرو زرو A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
سره زرګرافیک· 2026
Designtide Tokyo 2024 اصلي دنده: د برانډ پیژندنه
by There There - Kazune Watanabe
Client: Designtide Tokyo Committee
د سرو زرو A' Design Award جایزه Winner in ګرافیک Category
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The Design
About Designtide Tokyo 2024 اصلي دنده: د برانډ پیژندنه
د کتاب متن: ډیزاینتاید توکیو د نندارتونونو او بازارونو یو ډیزاینی پیښه ده چې د محصولاتو په ډیزاین او اړوندو برخو کې نوي رجحانات څیړي او شریکوي. د ډیزاین له لارې، دا د ډیجیټل رسنیو څخه هاخوا د انرژۍ او احساساتو یو ژور تجربه رامنځته کوي. له ۲۰۰۵ څخه تر ۲۰۱۲ کال پورې جوړ شوی، دې له توکیو څخه ډیزاین کلتور له نړۍ سره شریک کړ. هر کال، نږدې ۵۰ بلل شوي او غوره شوي ډیزاینران داسې کارونه وړاندې کوي چې تجارت ته یې د خلاقیت ارزښت ورکاوه. په ۲۰۲۴ کال کې، ډیزاینتاید توکیو د یو نوي لوګو او تازه لیدلوري سره بیا راژوندی شو.
The Recognition
About the د سرو زرو A' Design Award جایزه
Designtide Tokyo 2024 اصلي دنده: د برانډ پیژندنه د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له Designtide Tokyo 2024 اصلي دنده: د برانډ پیژندنه څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Designtide Tokyo 2024 اصلي دنده: د برانډ پیژندنه د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
- Dimensions & Packaging
- Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components - Tags
- Graphic, Tide, Tokyo, Design, Animation
- Production Technology
- The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
- Design Challenge
- The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
- Research
- From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
- Inspiration
- "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
- Project Duration
- Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024 - Operation Flow
- The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.
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