Stolen Moments د خوشبویۍ (عود) د بستهبندۍ ډیزاین by Yerong Chen is a highly esteemed winner of the very prestigious 2026 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
برونزګرافیک· 2026
Stolen Moments د خوشبویۍ (عود) د بستهبندۍ ډیزاین
by Yerong Chen
Client: Yerong Chen
د برونز A' Design Award جایزه Winner in ګرافیک Category
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The Design
About Stolen Moments د خوشبویۍ (عود) د بستهبندۍ ډیزاین
Stolen Moments (غلا شوې شېبې) د موسمي خوشبویۍ (عود) لپاره د بستهبندۍ او برانډ پېژندنې سیستم دی. دا ډیزاین د ورځني ژوند په چټک بهیر کې قصدي تمځایونه ورننباسي. یوه پرلهپسې لیدلوړې کرښه، چې د سونګ سلطنت د لامبووهونکي تار خطاطۍ او د الوتونکي لوګي څخه الهام اخیستل شوې، د پېژندنې ریتم لېږدوي. څلور موسمي عطرونه د ۷، ۱۴ او ۲۱ سانتي مترو په درېو اوږدوالو کې وړاندې کېږي، تر څو د تمځای لپاره د شته وخت سره سم اوږدوالی وټاکل شي. بکسونه له بېپوښه FSC تصدیق شوي کاغذ څخه جوړ شوي، په آفسیټ چاپ شوي او د دقت لپاره ډای کټ شوي دي.
The Recognition
About the د برونز A' Design Award جایزه
Stolen Moments د خوشبویۍ (عود) د بستهبندۍ ډیزاین د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Stolen Moments د خوشبویۍ (عود) د بستهبندۍ ډیزاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Stolen Moments د خوشبویۍ (عود) د بستهبندۍ ډیزاین اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Stolen Moments is a seasonal incense packaging and brand identity system designed to introduce intentional pauses into fast-paced modern life. Drawing inspiration from Song Dynasty floating-thread calligraphy and drifting incense smoke, the design employs a continuous visual line to convey rhythm and stillness. With four seasonal scents and varied incense lengths, it blends minimalist aesthetics with Eastern symbolism to create a meditative brand experience.
- Dimensions & Packaging
- The incense series comes in three lengths: 7 cm, 14 cm, and 21 cm. The corresponding box dimensions are 90 mm high by 40 mm wide, 160 mm high by 55 mm wide, and 230 mm high by 70 mm wide respectively. Packaging is made from uncoated FSC certified paper, with inner trays designed to hold incense sticks. Line art precision was tested across formats to ensure consistent visual reproduction.
- Tags
- Incense Design, Visual Identity, Eastern Aesthetics, Minimal Packaging, Sensory Experience, Meditation Product, Line Art, Cultural Branding, Slow Living, Seasonal Ritual
- Production Technology
- The design was developed using vector-based illustration and typographic refinement, inspired by Song-style calligraphy. Packaging prototypes were created with FSC-certified uncoated paper using offset printing and die-cutting for precision. Line-based visual elements were engineered to ensure consistent reproduction across multiple media and scales, from incense boxes to brand collateral.
- Design Challenge
- The main challenge was visualizing intangible concepts like time, breath, and stillness. Translating incense smoke into a coherent visual system required balancing cultural symbolism and minimalism. Another difficulty was ensuring line precision across print materials while using sustainable paper. It was also challenging to evoke emotional resonance without literal storytelling or user imagery.
- Research
- This project is based on qualitative design research exploring how modern individuals perceive and manage time. The goal was to create a product that introduces calm into daily routines. Methods included user interviews, mood mapping, and incense ritual analysis. Data were collected from 15 participants aged 20 to 35. Findings revealed a strong need for structured mental pauses. The result is a system that translates time and mood into tactile, visual, and olfactory form.
- Inspiration
- The inspiration for Stolen Moments stems from Eastern philosophy of Qi and the floating thread calligraphy of the Song Dynasty. In an era of constant pressure, people are gradually losing the ability to pause. Incense, which connects time, space, and scent, offered a medium for intervention. I translated drifting smoke into a continuous visual line, creating a system where stillness can be seen, touched, and felt in daily life.
- Project Duration
- The project was developed as part of the “Commercial Design” course at Beijing Jiaotong University. It started in October 2024 and was completed in December 2024 in Beijing, China.
- Operation Flow
- Users select an incense length based on the time they wish to pause. Shorter sticks are used for brief moments, while longer ones are suitable for extended meditation. Lighting the incense initiates a sensory experience of sight, scent, and stillness. The curved line on the package echoes the shape of drifting smoke, reinforcing the rhythm of time. This interaction invites mindfulness and helps users reclaim quiet pockets in a busy day.
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